In this year’s holiday film, the main character of Chick-fil-A’s 2019 animated holiday piece, Sam, returns to help restore the missing spark in her town. With a little help from a new friend, she discovers she can be a source of hope and inspiration and light the way for her community. The driving message of the animated film and campaign is that we can all make a difference in the lives of those around us by offering encouragement to each other.
Marie Hyon of Psyop directed the short, titled “The Spark,” for McCann.
The new two-minute film launches digitally on Nov. 17 and on Thanksgiving Day on NBC.
Credits
Client Chick-fil-A Agency McCann Sean Bryan, Tom Murphy, co-chief creative officers, North America; Larry Platt, Danny Rodriguez, EVPs, executive creative directors, NY; Sherrod Melvin, group creative director, NY; Tom Weingard, creative director, NY; Kathy Love, SVP, executive integrated producer; Julianna Katrancha, SVP, group strategy director; Justin Luk, strategy director; Andre Bittar, Estefanio Holtz, creatives; Cali McGovern, jr. copywriter; Ralph Vibar, Jillian Nedd, jr. art directors; Eric Johnson, SVP, executive music producer, integrated production; Dan Gross, integrated music producer; Rachel Aronson, VP, strategy director. Production/Animation Psyop Marie Hyon, director; Adina Sales, Eve Strickman, exec producers; Amy Fahl, Andrew Rindlaub, producers; Briana Franceschini, lead technical director; Pat Porter, lead 3D animator; Zed Bennett, lead rigger; Matthias Bauerle, 2D lead. Audio Decibel Studios Tom Goldblatt, sound design & sound engineer; Adam Zeitlen, sr. producer. Music Squeak E. Clean Studios Jesse Watt, composer; Zac Colwell, creative director; Deb Oh, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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