Talk about a gift that keeps on giving–since the inception of Kevin the Carrot back in 2016, Aldi UK supermarkets and McCann Manchester have collaborated with Psyop to create holiday magic year after year. Often including nods to classic holiday films, Kevin the Carrot has become a classic in his own right with fans looking to the annual release of his latest adventure as the initiator of the most wonderful time of the year.
Chopped, diced, or julienned–any way you slice it, Kevin will always bring the action. Created in association with Riff Raff Films, this year’s film sends the viewer on a caper braving the broiler, precarious mince pies and other cuisine-related boobie traps as Kevin and Katie try to save the Festive Spirit from the nefarious thieves at Humbug Headquarters. Concluding with a mission accomplished and yet another feather in Kevin’s cap, the Festive Spirit is set free and fills empty tables with holiday feasts underscoring the ever-present message of celebrating the cheer of community and the magic of bringing families together.
Glad to be back in the world of Kevin the Carrot and to be reunited once again with Aldi and McCann, Psyop directors Todd + Kylie (Todd Mueller and Kylie Matulick) continue to up the ante as the sets, effects and storyline continue to evolve alongside the creative partnership.
“Kevin the Carrot is more than a character; he’s become a cherished tradition and a holiday icon. Each year, we’re inspired to create something even more memorable, and this season’s film is truly our most enchanting yet,” said Psyop EP Jim Brattin.
