McCann Paris has released a new iteration of the campaign “Lash Paradise” for L’Oréal Paris and its flagship product, Lash Paradise.
Through this new Bruno Aveillan-directed longer version of the film, Lash Paradise is positioned as such a bestseller on Earth that even angels would like to take their eyelashes to heaven. This is how one can witness a singular spectacle: two angels embodied by Elle Fanning and Camila Cabello bungee jump down from the sky. As they both have spotted a reflecting pool in the middle of beautiful Paris, they use it, in a moment of suspended poetry, to apply the products before going back to heaven.
“We were looking for a strong, new, amazing image: an image that could convey in an instant the pleasure of this particular moment of application of Lash Paradise mascara. As if time stood still… As if the softness of the mascara plunges us into a feeling of weightlessness…We invented this fairytale and lyrical sequence: our heroine, as light as an angel, jumps from a cloud, with a bungee cord, to come and put her make-up on in the reflecting pool of a Parisian fountain. She’s definitely worth it.” says Julien Calot, creative director of Beauty Team at McCann Paris.
