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    McCann NY, Sugar Ray Leonard, Director Henry-Alex Rubin “Get Up” For State Street Global Advisors

    By SHOOTUpdated:No Comments3559 Views

    Life’s been throwing haymakers of late. Businesses have been knocked down, but some, like champion boxers, have shown they have it in them to get back on their feet and get back in the fight. These are the MidCaps, a select group of mid-sized businesses that not only comprise the MDY MidCap fund, but also form the commercial backbone of the country.
     
    The latest commercial from McCann New York for State Street Global Advisors captures the MidCaps’ spirit of resilience by depicting the knockdown and recovery of one of boxing’s greatest middleweights, Sugar Ray Leonard, while interspersing it with some iconic embodiments of MidCap businesses–a pilot, a chef, a medical researcher, a corporate leader and a steel welder. In a stunning sequence of slow motion, each individual forms part of Sugar Ray’s fall and recovery, as we hear the champion himself ask us if we have what it takes to get back up. Because at a time like this, capturing the investing value of resilience is more important than ever.

    Directed by Henry-Alex Rubin of SMUGGLER, “Get Up” will run on national/cable TV, OTT, OLV, pre roll, and owned social and digital channels.

    Credits

    Client State Street Global Advisors Agency McCann New York Eric Silver, chief creative officer; Gene Campanelli, Peter Powell, SVPs, group creative directors; Leopold Billard, Jordan Kramer, VPs, creative directors; Nathy Aviram, chief production officer; Deb Archambault, exec producer; Daniel Lammon, strategy director. Production SMUGGLER Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, co-founders; Drew Santarsiero, exec producer; Alex Hughes, head of production; Leah Allina, producer. Inside job production Carlos Serrao, Laura Hinds, photographers. Editorial No6 Jason Macdonald, editor; Corina Dennison, editorial producer. VFX Preymaker Verity Kneale, VFX exec producer; Zachary Fortin, producer; Angus Kneale, VFX supervisor.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Henry-Alex RubinMcCann New YorkSmuggler



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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