Baby bottle brand Tommee Tippee and its agency McCann New York have rolled out a campaign based on a marketplace insight gleaned from a client-commissioned poll of 1,000 new moms which found that over half felt entirely overwhelmed by unsolicited advice and opinions as to how to raise a baby.
In that spirit, Tommee Tippee and McCann concluded there must be some actual use for all that extra parenting feedback, so they hired a paper making facility to collect baby books and articles, then recycle all the material to create a limited run of baby wipes. Introducing Tommee Tippee Advice Wipes. Made from real, overwhelming baby advice.
This centerpiece spot in the “Parent On!” campaign was directed by Spencer Riviera of O Positive.
Credits
Client Tommee Tippee Agency McCann New York Eric Silver, chief creative officer; John Mescall, global creative director; Jillian Goger, group creative director; Matt Swinburne, Howard Finkelstein, creative directors; Catherine Patterson, exec producer; Chandler Sims, integrated producer; Nathy Avriam, chief production officer; David Mashburn, Ethan Buller, Rhett Bradbury, design; Amanda Perring, sr. strategist; Megan Flannery, project manager. Production O Positive Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, exec producer/line producer; Marten Tedin, DP; Kevin Bird, production designer. Editorial Craft NY Nathan Troester, editor/colorist; Nellie Phillips, assistant editor; Anthony Ramirez, post producer; Gerard McConville, audio engineer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
