Baby bottle brand Tommee Tippee and its agency McCann New York have rolled out a campaign based on a marketplace insight gleaned from a client-commissioned poll of 1,000 new moms which found that over half felt entirely overwhelmed by unsolicited advice and opinions as to how to raise a baby.
In that spirit, Tommee Tippee and McCann concluded there must be some actual use for all that extra parenting feedback, so they hired a paper making facility to collect baby books and articles, then recycle all the material to create a limited run of baby wipes. Introducing Tommee Tippee Advice Wipes. Made from real, overwhelming baby advice.
This centerpiece spot in the “Parent On!” campaign was directed by Spencer Riviera of O Positive.
Credits
Client Tommee Tippee Agency McCann New York Eric Silver, chief creative officer; John Mescall, global creative director; Jillian Goger, group creative director; Matt Swinburne, Howard Finkelstein, creative directors; Catherine Patterson, exec producer; Chandler Sims, integrated producer; Nathy Avriam, chief production officer; David Mashburn, Ethan Buller, Rhett Bradbury, design; Amanda Perring, sr. strategist; Megan Flannery, project manager. Production O Positive Spencer Riviera, director; Ralph Laucella, exec producer; Devon Clark, exec producer/line producer; Marten Tedin, DP; Kevin Bird, production designer. Editorial Craft NY Nathan Troester, editor/colorist; Nellie Phillips, assistant editor; Anthony Ramirez, post producer; Gerard McConville, audio engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
