McCann New York has released its “Good to Go” campaign for Frontier Communications. This is the first work for Frontier from McCann NY since it was named the brand’s agency of record.
The campaign’s centerpiece is this hero film, “Internet of a Lifetime,” showcasing that Frontier’s fiber optic technology is built to last a person’s entire lifetime. The spot follows a single character through the years. He ages from his mid-20s to his mid-80s over the course of the film. Not only does his physique change, but his home changes and modernizes around him, reflecting the constant change that signifies the passage of time. Our protagonist notes that over time he’s had 44 cell phones, 23 computers, 19 gaming systems, 256 pairs of shoes, 22 jobs, fallen in and out of love seven times and so on. But the one thing that’s been constant and transcends time is the future-proof Frontier fiber internet he’s been tapping into all along.
“Internet of a Lifetime” was directed by Rodrigo Valdes via production house Superprime. To depict the main character’s journey through a lifetime, two key techniques were deployed. First, a very involved prosthetic process that took our actor (actual age mid-40s) into his 60s and 80s, based not only on his own appearance but on photographs of his father as a senior. The application of prosthetic facial features, hair, skin, and even liver spots took approximately four hours per day. In addition to practical prosthetics, VFX studio Framestore used its magic to “de-age” the actor by a full two decades to depict him in his 20s.
Credits
Client Frontier Agency McCann New York Sean Bryan, chief creative officer, North America; Shayne Millington, chief creative officer, NY; Jordan Kramer, Leopold Billard, SVPs, group creative directors; Noah Benezra, Alex Avis, associate creative directors; Lindsay Weisleder, art director; Chloe Martin, copywriter; Matt van Leeuwen, EVP, head of design; Ethan Buller, sr. designer; Inkyung Hur, graphic designer; Aaron Kovan, chief production officer; MJ Soler, sr. producer; Colleen Dahlstrom, sr. music producer. Emily Portnoy, chief strategy officer; Sam Chotner, EVP, executive strategy director; Ellery Gitkin, associate strategy director; Julia Simons, strategist. Production Company Superprime Rodrigo Valdes, director; Alwin Kulcher, DP; Maddi Carlton, exec producer; Rebecca Skinner, managing director/EP; Michelle Ross, managing director; Matt Sanders, head of production; Suza Horvat, producer; Liezy Perez, production supervisor; Guy Dyas, production designer; Elise Velasco, costume designer; Alan Scott, SPFX makeup, Legacy EFX Editorial NO6 James Duffy, editor; Matthew White, assistant editor; Corina Dennison, exec producer; Martino Baltiero, producer. VFX Framestore Martin Lazaro, creative director; Heino Henning, exec producer; Annabelle Cuthbert, sr. producer; James Bolan, production coordinator; Eric Rosenfeld, VFX supervisor; Keno Naidoo, lead compositor/Flame finishing; Corrina Wilson, Alex Ling, Abhishek Singh, Jess Kim, compositors; Menelaos Peristeridis, DMP; Jass Tsai, CG layout; Daniel Peterson, Jack Field, Jay Kim, design.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
