In this spot directed by Mark Albiston of The Sweet Shop for McCann New York, a woman goes from one far flung locale to the next, making various discoveries of objects, artifacts and art. We then see she has a shopping cart and her global expedition turns out to be at a HomeGoods store.
HomeGoods is an off-price retailer offering value on a selection of quality home fashions from around the world–every day. Unlike traditional retailers, HomeGoods has an ever-changing selection of merchandise–each store is different and the assortment in each store is different every time you walk in. So you never know what you’ll find.
The tagline for HomeGoods is simply, “You Don’t Go Shopping. You Go Finding.”
Credits
Client HomeGoods Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Eric Wendel, Lauren McCrindle, Jason Ashlock, Dom Baccollo, creative directors; Nathy Aviram, chief production officer; Kathy Love, executive producer; Sara Ward, sr. producer; Eric Johnson, exec integrated music director; Dan Gross, music supervisor & producer. Production The Sweet Shop Mark Albiston, director; Laura Macauley Thoel, managing director/exec producer; Carolyn Pedrossian, bidding producer; Fiona King, managing director (New Zealand); Ben Dailey, exec producer (New Zealand); Andy Mauger, line producer. Editorial Final Cut Edit Paul Zucker, editor; Sophie Solomon, assistant (NY); Zoe Schack, assistant (L.A.); Sarah Roebuck, exec producer (NY); Suzy Ramirez, exec producer (LA); Penny Ensley, head of production/producer. Postproduction Significant Others Dirk Greene, creative director; Betty Cameron, Flame artist; Alek Rost, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
