The centerpiece of the McCann New York campaign promoting the New York Lottery’s new scratch-off game called BACON! is this spot titled “Early Riser.” Directed by Conor Byrne from m ss ng p eces, it tells the story of a New Yorker who is magically awoken and carried through the air, out of his home, and through the streets by a mouthwatering aroma. Spoiler alert, it’s Bacon!
The commercial was shot all in-camera both in studio and on location in New York, using a specialized rig to ensure the hero character was always being led by his nose towards the source of that sweet bacon smell.
Credits
Client New York Lottery Agency McCann New York Sean Bryan, Tom Murphy, North American chief creative officers; Mat Bisher, EVP, executive creative director; Jason Ashlock, Dominick Baccollo, SVPs, group creative directors; Noah Benezra, sr. writer; Antony Rush, sr. art director; Nathy Aviram, chief production officer; Aaron Kovan, EVP, chief production officer NY; Donna McCracken, SVP, executive producer; Chance Bassett, VP, executive producer; Katie Boyko, sr. producer; Kelly Krincek, jr. producer; Eric Johnson, SVP, executive music producer; Laura Frank, SVP, group strategy director; Emily Brown, VP, strategy director; Grace Freeman, sr. social strategist; Rebecca Krevat, social strategist. Production Company m ss ng p eces Conor Byrne, director; Tyler Byrne, producer; Ari Kuschnir, managing partner, founder; Kate Oppenheim, Brian Latt, managing partners; Dave Saltzman, exec producer, partner; Edward Grann, exec producer; Rebecca Davis, head of production. Editorial Cosmo Street Craig Deardorff, editor; Maura Woodward, exec producer; Anne Lai, head of production; Amanda Slamin, sr. producer. Audio Post Sound Lounge Rob Sayers, mixer. VFX Ntropic Veronica Ware, head of production; Sarah Steinbach, VFX producer; Charles Quinn, VFX supervisor, lead compositor; Ariana Kolitsopoulos, Ralph Scaglione, compositors; Bjorn Ahlstedt, FX, motion; Will Mok, color exec producer. Music “Kitten Love,” song; Pets & Compagnie, album; APM Music; Julien Vega, composer; Cezame Metro Park, publishing
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
