Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. So, to announce the return of this popular game McCann New York highlighted the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things.
At the center of the campaign is this :30 TV spot from which brings the classic home inventor to present day, creating a timely character who has had a little too much time on his hands recently. Playing the X Series is the better way to multiply, but his above average mechanical prowess make him less inclined to take the easy route. For him, it’s all about his homemade sci-fi contraption—The Multiplier.
While the suburban garage has launched world-changing companies and ideas, The Multiplier is not one of those. Despite his wife’s best efforts to sway him towards the playing the X Series instead, he accidentally multiplies Purrfessor Bunsen, the family cat.
Conor Byrne of production house m ss ng p eces directed “The Multiplier,” with Ingenuity serving as the VFX studio.
Credits
Client New York Lottery Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, SVPs, group creative directors; Marco Munoz, executive creative director; Tim Min, sr. art director; David Cappolino, Randy Cantu, sr. copywriters; Laura Frank, SVP group strategy director; Emily Brown, VP strategy director; Nathy Aviram, chief production officer; Cindi Blondell, executive producer; Eric Johnson, SVP executive music producer; Dan Gross, music producer. Production m ss ng p eces Conor Byrne, director; Brian Latt, managing partner; Tyler Byrne, line producer; Garrett Hardy, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Ingenuity Postproduction Switch Color Company 3 Tim Masick, sr. colorist. Audio Post Sonic Union Steve Rosen, engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
