Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. So, to announce the return of this popular game McCann New York highlighted the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things.
At the center of the campaign is this :30 TV spot from which brings the classic home inventor to present day, creating a timely character who has had a little too much time on his hands recently. Playing the X Series is the better way to multiply, but his above average mechanical prowess make him less inclined to take the easy route. For him, it’s all about his homemade sci-fi contraption—The Multiplier.
While the suburban garage has launched world-changing companies and ideas, The Multiplier is not one of those. Despite his wife’s best efforts to sway him towards the playing the X Series instead, he accidentally multiplies Purrfessor Bunsen, the family cat.
Conor Byrne of production house m ss ng p eces directed “The Multiplier,” with Ingenuity serving as the VFX studio.
CreditsClient New York Lottery Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, SVPs, group creative directors; Marco Munoz, executive creative director; Tim Min, sr. art director; David Cappolino, Randy Cantu, sr. copywriters; Laura Frank, SVP group strategy director; Emily Brown, VP strategy director; Nathy Aviram, chief production officer; Cindi Blondell, executive producer; Eric Johnson, SVP executive music producer; Dan Gross, music producer. Production m ss ng p eces Conor Byrne, director; Brian Latt, managing partner; Tyler Byrne, line producer; Garrett Hardy, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Ingenuity Postproduction Switch Color Company 3 Tim Masick, sr. colorist. Audio Post Sonic Union Steve Rosen, engineer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More