Playing the X Series of Scratch-Offs from the New York Lottery gives people a chance to multiply their winnings. So, to announce the return of this popular game McCann New York highlighted the unique multiplier functionality by playing off humorously misguided ways one might dream up to multiply things.
At the center of the campaign is this :30 TV spot from which brings the classic home inventor to present day, creating a timely character who has had a little too much time on his hands recently. Playing the X Series is the better way to multiply, but his above average mechanical prowess make him less inclined to take the easy route. For him, it’s all about his homemade sci-fi contraption—The Multiplier.
While the suburban garage has launched world-changing companies and ideas, The Multiplier is not one of those. Despite his wife’s best efforts to sway him towards the playing the X Series instead, he accidentally multiplies Purrfessor Bunsen, the family cat.
Conor Byrne of production house m ss ng p eces directed “The Multiplier,” with Ingenuity serving as the VFX studio.
CreditsClient New York Lottery Agency McCann New York Tom Murphy, Sean Bryan, co-chief creative officers; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, SVPs, group creative directors; Marco Munoz, executive creative director; Tim Min, sr. art director; David Cappolino, Randy Cantu, sr. copywriters; Laura Frank, SVP group strategy director; Emily Brown, VP strategy director; Nathy Aviram, chief production officer; Cindi Blondell, executive producer; Eric Johnson, SVP executive music producer; Dan Gross, music producer. Production m ss ng p eces Conor Byrne, director; Brian Latt, managing partner; Tyler Byrne, line producer; Garrett Hardy, DP. Editorial Cosmo Street Aaron Langley, editor; Anne Lai, head of production. VFX Ingenuity Postproduction Switch Color Company 3 Tim Masick, sr. colorist. Audio Post Sonic Union Steve Rosen, engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More