When it comes to playing the New York Lottery, folks have their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games.
To encourage players to “Spend More Time with Their Numbers,” McCann New York brought those numbers to life in this :30 spot directed by Aaron Ruell of Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations. But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The story is a simple demonstration of the excitement Twice Daily Games can add to the everyday.
Credits
Client New York Lottery Agency McCann New York Mat Bisher, Jason Ashlock, Dom Baccollo, Noah Benezra, Antony Rush, Alec Reda, Lyns Descardes, Annie Elliott, Dan Kim, Mikey Bready, creative; Aaron Kovan, Chance Bassett, Andrea Kaye, Cindi Blondell, production; Laura Frank, Emily Brown, Grace Freeman, Rebecca Krevat, Jordana Judson, strategy; Eric “DJ Bunny Ears” Johnson, Colleen Dahlstrom, Madison Rowe, music. Production Sanctuary Content Aaron Ruell, director; Jeffrey Kim, DP. Production Craft Editorial No6 James Duffy editor. Music Duotone Audio Post Sonic Union Color Company 3
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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