The holidays are a special time for the New York Lottery. It’s the time of year when there’s something special in the air—when anything seems possible, including winning. To announce this year’s seasonal Scratch-Off Games, the New York Lottery and McCann New York enlisted a group of woodland animals to deliver a little holiday magic to an enchanting wildlife reserve in a film titled, “Special Delivery.”
The story begins as a beloved park ranger loses her Scratch-Off on her way home for the holidays. But luckily for our ranger, her animal friends are at the ready. A rabbit rescues the ticket and works together with a few other furry friends. Together, they make their way through a snowy winter landscape to ensure the ticket ends up right where it belongs. Their heart-warming holiday journey was directed by Ben Smith of The Mill.
CreditsClient New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, executive creative director; Jason Ashlock, Dominick Baccollo, group creative directors; Colby Spear, sr. writer; Pedro Sampaio, sr. art director; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, integrated music producer; Laura Frank, SVP, group strategy director. Production/VFX Ben Smith, creative director/director; Zu Al-Kadiri, exec producer; Hillary Thomas, producer; Georgina Castle, production supervisor; Emily Stave, Esther Montgomery, production coordinators; Ryan McKenna, editor; Goutham H, Utkarsha Shinde, production support; Ed Boldero, shoot supervisor, 3D lead artist; Alek Vacura, shoot supervisor; Alex Clark, 2nd unit director, and design; Tim Crabtree, 2D lead artist; Katie Yancy, animation lead; Roxy Zuckerman, Daniel Thuresson, Dag Ivarsoy, Abby Riegel, Rakesh Venugopalan, Evan Langley, Renjith Raveendran, Prajeesh Chaliyam, Basabendu Sarkar, Sandeep Kumar Singh, Yogesh Sarwa, Jiten Harkhani, Vinod Gopinathan, 2D artists; Matthew Choy, Jeremy Ramirez, Sophie Quagebeur, Daniel Stern, Danny Garcia, Ryan Federman, Elizabeth Hammer, Lalida Karnjanasirirat, Victor Duncan, 3D artists; Rasha Shalaby, Gillian George, Bill Lu, Andy Wheater, matte painting; Jacob Bergman, Justin Tirado, Randy Link, John Fielding, Gustavo Gonzalez, Melik Malkasian, Matt Connolly; animation; Joakim Ekstrom, motion graphics; Kevin Diaz, Valerie Chernysh, art dept. Color The Mill Matt Osborne, colorist; Dee Allen, group color director; Blake Rice, associate color producer; Jessica Amburgey, production coordinator, color; Brandon Phillis, color assist.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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