The home has always been our refuge, and now it’s the best way to protect ourselves and others from the coronavirus crisis. That’s why IKEA Spain wants to pay tribute to our home–the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination.
IKEA released this piece, made in partnership with McCann Spain, titled "#YoMeQuedoEnCasa" ("I Stay Home"). Created in the spirit of celebrating our homes, the film encourages us to see the home from a new perspective, and challenges us to view it as a place we can enjoy new experiences together. Here’s an English-language version of the Spanish speaking spot.
CreditsClient IKEA Spain Agency McCann Madrid Monica Moro, Raquel Martinez, Fernando Cerezo, Teresa Mesonero, Alejandra de Luis, creative team; Juan Manual Ramirez, planner; Paloma Adrien, Paula Garcia, Vanessa Pizarro, Elisa Chia, production team. Production Footage developed by IKEA Global Postproduction Craft Madrid
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More