Directed by Francois Rousselet through Riff Raff Films, and shot on location and in Snoop Dogg’s compound in LA, this TV spot from McCann London sees Snoop Dogg deciding he’s had enough of hearing everyone’s favorite love-to-hate jingle, “Did Somebody Say Just Eat” for Just Eat, a global marketplace for online food delivery.
The jingle is instantly “Snoopified” into a super-slick hip hop beat as the artist, and his entourage, rap about his favorite food ordering moments from Just Eat.
Susan O’Brien, chief marketing officer at Just Eat, commented, “Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him. At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”
While McCann London served as creative agency, BYTE London led social media activation, and Craft produced the global campaign which will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, social and radio.
The TV spot has broken in the U.K. and Ireland. Australia, France and Denmark plan to launch in June followed by Spain and Italy in September.
