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    McCann London Serves A Loving Slice of Mr Kipling Cake

    By SHOOTUpdated:No Comments34450 Views

    This commercial features a young boy who, at a family gathering, is scurrying around trying to nab a Mr Kipling cake. This “little thief” fails time and time again until, finally, he manages to sneak out with a Mr Kipling Angel Slice. When the boy gets home, he suspiciously rushes upstairs to scoff the sweet treat. Or does he? This “Exceedingly Good Cake” may just turn out to be an exceedingly loving gesture for his grumpy, teen sister.

    Part of a campaign from McCann London, this slice-of-life spot gives a new meaning to Mr Kipling’s “Exceedingly Good Cakes” slogan.

    Laurence Thomson, co-president and chief creative officer, McCann London, said: “It gives the brand’s heritage a fresh twist and for the first time highlights the many different possible interpretations of the ‘good’ in its ‘Exceedingly Good’ mantra. Looking forward to what comes next.”

    Si&Ad of Academy directed this “Exceedingly Good” spot which is running on U.K. TV and online.

    Credits

    Client Premier Foods/Mr Kipling Agency McCann London Sergio Lopez, head of integrated production; Clare Sullivan, executive producer; Claire Hopkins, sr. producer; Laurence Thomson, executive creative director; Matt Crabtree, Si Hepton, creative directors; Matt Searle, Olly Wood, sr. creatives. Production Academy Si&Ad, director; Tom Cartwright, producer. Editorial Assembly Rooms Sam Rice-Edwards, editor. Music Soundtree Music Postproduction CRAFT Color MPC Jean Clement Soret, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Academy FilmsMcCann LondonSi&Ad



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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