With so many people working hard to keep others safe during the COVID-19 pandemic, U.S. Bank wanted to simply say “Thanks.” McCann North America is helping the bank applaud everyday heroes like medical professionals, first responders and grocery store employees in its first campaign as U.S. Bank’s creative agency of record.
The “Thanks” campaign recognizes the meaningful efforts and contributions from people around the world doing their part to help keep others safe through the pandemic.
Editor was Jason Macdonald of NO6.
Credits
Client U.S. Bank Agency McCann Detroit & McCann NY Chuck Meehan, Brad Emmett, co-chief creative officers; Larry Platt, Daniel Rodriguez, EVPs/executive creative directors; Anita Salomon, SVP, executive creative director; Nick Marine, Michelle Musallam, Cecilia Piechura Lazar, associate creative directors; Jake Blakenship, art director; Olivia Whyte, producer; Anne Feighan, SVP strategy director; Justin Luk, strategy director. Editorial NO6 Jason Macdonald, editor.
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
