With so many people working hard to keep others safe during the COVID-19 pandemic, U.S. Bank wanted to simply say “Thanks.” McCann North America is helping the bank applaud everyday heroes like medical professionals, first responders and grocery store employees in its first campaign as U.S. Bank’s creative agency of record.
The “Thanks” campaign recognizes the meaningful efforts and contributions from people around the world doing their part to help keep others safe through the pandemic.
Editor was Jason Macdonald of NO6.
Credits
Client U.S. Bank Agency McCann Detroit & McCann NY Chuck Meehan, Brad Emmett, co-chief creative officers; Larry Platt, Daniel Rodriguez, EVPs/executive creative directors; Anita Salomon, SVP, executive creative director; Nick Marine, Michelle Musallam, Cecilia Piechura Lazar, associate creative directors; Jake Blakenship, art director; Olivia Whyte, producer; Anne Feighan, SVP strategy director; Justin Luk, strategy director. Editorial NO6 Jason Macdonald, editor.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
