With so many people working hard to keep others safe during the COVID-19 pandemic, U.S. Bank wanted to simply say “Thanks.” McCann North America is helping the bank applaud everyday heroes like medical professionals, first responders and grocery store employees in its first campaign as U.S. Bank’s creative agency of record.
The “Thanks” campaign recognizes the meaningful efforts and contributions from people around the world doing their part to help keep others safe through the pandemic.
Editor was Jason Macdonald of NO6.
CreditsClient U.S. Bank Agency McCann Detroit & McCann NY Chuck Meehan, Brad Emmett, co-chief creative officers; Larry Platt, Daniel Rodriguez, EVPs/executive creative directors; Anita Salomon, SVP, executive creative director; Nick Marine, Michelle Musallam, Cecilia Piechura Lazar, associate creative directors; Jake Blakenship, art director; Olivia Whyte, producer; Anne Feighan, SVP strategy director; Justin Luk, strategy director. Editorial NO6 Jason Macdonald, editor.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More