What better song to play to bid farewell to 2014 than “Auld Lang Syne?” And what better way to play it than using Jose Cuervo tequila bottles?
That’s the thinking that led to the construction of the New Year’s Eve Tequila Cuervosel–a 57-tequila-bottle, hand-cranked carousel with bottles filled with just the right amount of tequila to play the notes of “Auld Lang Syne” when spun in front of a re-engineered shop vac connected to a mic’d up gramophone.
The musical contraption was created for McCann by Fall On Your Sword in their studio space in Brooklyn, NY. Fall On Your Sword was also in charge of arranging the music that could be played on tequila bottles–plus mastering and capturing the song as played on the bottle carousel.
This video shows how each part works together to create a truly unique sound, to ring in the New Year in a truly Cuervo way. Cuervosel goes live in time for New Year’s Eve on Jose Cuervo social channels including Facebook, Twitter, YouTube and Instagram.