George Clooney returns in his latest installment as a Nespresso brand ambassador, as he’s never been seen before. Directed by Grant Heslov of Santa Monica-based Untitled Inc., “The Quest” sees Clooney suited up in armor, majestically saving a medieval kingdom before hitting the streets of New York City on a quest to find his heart’s desire, the kingdom’s most exceptional coffee. Co-starring in the epic adventure is one of the silver screen’s most famous queens, Natalie Dormer. This is the largest global Nespresso campaign to date, launching in more than 30 countries.
Oscar-nominated (for the film Nebraska) cinematographer Phedon Papamichael shot and Chris Franklin of Big Sky Edit cut “The Quest.”
CreditsClient Nespresso Agency McCann New York Eric Silver, North America chief creative officer; Tom Murphy, Sean Bryan, co-chief creative officers; Larry Platt, Daniel Rodriguez, executive creative directors; Carlos Wigle, Scott Cooney, creative directors; Francisco Valenzuela Barrera, art director; Danielle Korn, director of broadcast production; Kathy Love, executive producer; Wendy Leahy, integrated producer; Anna Andreis, strategy director; Nina Kosoff, strategist. Production Untitled Inc, Santa Monica, Calif. Grant Heslov, director; James Evans. co-founder/exec producer; Phedon Papamichael, DP; Carr Donald, line producer. Editorial, VFX, Sound Design, Finishing Big Sky Edit Chris Franklin, editor; Sarah Van Tassel, exec producer; Ali Corsie, producer; Ryan Sears, VFX supervisor/artist; Joshua Howard, Agnes Gunawan, VFX artists; Colleen McKay, Hannah Wederquist-Keller, assistant editors. Audio Post Sound Lounge Tom Jucarone, mixer. Telecine Company 3 Tim Masick, colorist. Music Track “Solsbury Hill” by Peter Gabriel
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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