“Second Chances” gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors and giving fellow citizens a second chance at life. Created for Donate Life California, “Second Chances” premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the U.S., and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.
Agencies behind the campaign promoting the initiative were Cassanova//McCann, McCann New York and McCann Canada.
Credits
Clients Donate Life California, Canadian Transplant Association, CSUF Police Department, Fullerton Police Department, Placentia Police Department. Agencies Casanova//McCann Ingrid Otero Smart, president/CEO; Elias Weinstock, EVP, chief creative officer; Marco Munoz, executive creative director; Fernando Poblete, creative director; Francisco Rojas, associate creative director; Christian Mondragon, sr. copywriter; Kristen Scharf, copywriter; Roman Gonzalez, sr. art director; Humberto Rodriguez, director of broadcast production; Flor Castaneda, producer; Caitlyn Thompson, associate producer; Nano Recondo (Voltron), editor; Jonathan Lackey, digital operations director; Eric Wang, jr. content creator. McCann New York Eric Silver, chief creative officer, North America; Nir Refuah, executive technology creative director; Nathy Aviram, chief production officer; Dave Herman, SVP, executive producer; George Katz, co-design director; Eric Perin, director/DP; Erik Kroha, VP director of technology; Peter Gallo, SVP, director of user experience. McCann Canada Josh Stein, executive creative director; Jacqueline Bellmore, executive producer; Olia Dallimore, producer. Production Craft Studios New York Karen Hannegan, exec producer; Ilysa Katsap, editor. Circle Productions Rob Turner, director/DP; Karen Tameanko, exec producer. D’avant-Garde Media Francisco Pugliese, director. 4K Aaron Bernakevitch, CEO, producer; Justin Ross, sound; Phil Harrison, first AC. Music JSM Music Editorial Saints Editorial Michelle Rich, exec producer; Mark Paiva, editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
