A man dressed as Santa sits at his kitchen table. He pulls down his beard to eat, just as his daughter has come down the stairs from bed. He turns and she sees his face, realizing he isn’t Santa her face begins to crumble. He grabs a smoothie container from the fridge, pours it into the blender with milk and then into a cup and hands it to her. She grabs it and drinks happily. An announcer says “New Smooth-eez from McCains, ready just in time.”
Credits
Agency: Taxi | Toronto Zak Morueh, executive creative director; Lance Martin, associate creative director; Ryan Wagman, copywriter; Guybrush Taylor, art director; Jennifer Mete, producer Production Company: Crush,Untitled, Toronto David Whitesen, Inferno artist,Michael Downing, director; Peter Davis, executive producer; Tom Evelyn, producer; Andre Pienaar, DP Editorial: School Editing Aaron Dark, editor Postproduction: Notch Bill Ferwerda, colorist Audio: The EggPlant Rocco Gagliese, audio director/mixer
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment