Register

    M&C Saatchi, Director Roar Uthaug “Breathe” For UHealth

    By SHOOTUpdated:No Comments1145 Views

    M&C Saatchi LA’s inaugural brand campaign for UHealth expresses how the University of Miami’s exceptional health system unites compassionate care with precision medicine by leading doctors. The campaign’s centerpiece spot, “Breathe,” is a window on pivotal moments and the fundamental, emotional element that connects them: breath.

    Breath is life, and it communicates feeling. In “Breathe” this theme is a powerful through-line as various people–patients and healthcare professionals–take deep breaths as they experience the next step of their medical journey. UHealth’s comprehensive network includes three hospitals, and more than a dozen outpatient facilities, with more than 1,200 physicians and scientists.

    Roar Uthaug of Great Guns USA directed “Breathe.”

    Credits

    Client UHealth Agency M&C Saatchi LA James Bray, executive creative director; Ben Lay, associate creative director/copywriter; Ron Tapia, associate creative director/art director; Dennis DiSalvo, producer; Kate Bristow, planner. Production Great Guns USA Roar Uthaug, director; Chris Crawford, producer. Editorial Union Editorial Daniel Luna, editor. Music Ramblin Man Audio Post Margarita Mix LA Paul Hurtubise, sound engineer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Great GunsM&C Saatchi



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment