Mayo Clinic’s new internal creative agency developed the concept and strategy for this campaign, which centers on words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology, these words visibly change from negative to positive in each spot directed by Espadaysantacruz via production company 1stAveMachine.
Included in this mix of commercials is “Imaginable” in which the “un” is removed in a state-of-the-art innovative manner from such words as “unanswerable,” “unconquerable” and “uncurable.”
Credits
Client/Creative Mayo Clinic Mark Pagnano, M.D., medical director-marketing; Sherri Gilligan, chief markting officer; Molly Biwer, chair–brand strategist; Jeff Warnock, director–brand strategy; Wes Weleczki, executive creative director; Chastity Kessler, sr. brand manager; Debbie Schallock, sr. brand specialist; Anna Stassen, group creative director; Joel Stacy, Anthony DiNicola, Sammy Gorelik, June Lee, creative directors; Andy Zetzman, sr. copywriter; Craig Nordeen, sr. art director; Stan Prinsen, executive producer. Production 1stAveMachine Espadaysantacruz, director; Sam Penfield, partner/exec producer; Ella Nuortila, exec producer; Elizabeth Collins, producer; Persona, DP; Brian Branstetter, production designer; Dave Peterson, SPFX supervisor. Editorial, VFX & Finish Studio PPS John Vitagliano, editor; Madison Brigode, sr. producer; Christos Mounzouros, head of postproduction; John Loughlin, head of VFX; John Harrison, lead compositor. Music & Sound Jafbox Sound Joseph Fraioli, SDX & music; Sarah Park, exec producer. LED Volume XR Studios JT Rooney, president; Marissa Johnson, producer. Color Company 3 Joseph Bicknell, colorist. Audio Post SisterBoss Carl White, sound mixer; Annie Sparrows, exec producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
