Mayo Clinic’s new internal creative agency developed the concept and strategy for this campaign, which centers on words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology, these words visibly change from negative to positive in each spot directed by Espadaysantacruz via production company 1stAveMachine.
Included in this mix of commercials is “Imaginable” in which the “un” is removed in a state-of-the-art innovative manner from such words as “unanswerable,” “unconquerable” and “uncurable.”
Credits
Client/Creative Mayo Clinic Mark Pagnano, M.D., medical director-marketing; Sherri Gilligan, chief markting officer; Molly Biwer, chair--brand strategist; Jeff Warnock, director--brand strategy; Wes Weleczki, executive creative director; Chastity Kessler, sr. brand manager; Debbie Schallock, sr. brand specialist; Anna Stassen, group creative director; Joel Stacy, Anthony DiNicola, Sammy Gorelik, June Lee, creative directors; Andy Zetzman, sr. copywriter; Craig Nordeen, sr. art director; Stan Prinsen, executive producer. Production 1stAveMachine Espadaysantacruz, director; Sam Penfield, partner/exec producer; Ella Nuortila, exec producer; Elizabeth Collins, producer; Persona, DP; Brian Branstetter, production designer; Dave Peterson, SPFX supervisor. Editorial, VFX & Finish Studio PPS John Vitagliano, editor; Madison Brigode, sr. producer; Christos Mounzouros, head of postproduction; John Loughlin, head of VFX; John Harrison, lead compositor. Music & Sound Jafbox Sound Joseph Fraioli, SDX & music; Sarah Park, exec producer. LED Volume XR Studios JT Rooney, president; Marissa Johnson, producer. Color Company 3 Joseph Bicknell, colorist. Audio Post SisterBoss Carl White, sound mixer; Annie Sparrows, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More