Max Malkin of PRETTYBIRD directed this :30 entitled “Sweet Dreams,” part of the “Let’s Get Living” campaign from CHI&Partners which provides perspectives on how people can enjoy the moments that matter by making use of Hive smart home plans and connected home products.
Airing across the UK, the US and Canada, “Sweet Dreams” focuses on a father holding his soundly sleeping baby. Dad realizes he is pinned to the sofa and the lights and TV are still on. The Hive app lets him fully enjoy this moment of calm as he dims the lights and turns the TV off without ruining the magic and waking his baby.
Credits
Client Hive Agency CHI&Partners Micky Tudor, joint executive creative director; Jay Fretwell, creative director; William Cottam, Duncan Brooks, creatives; Rob Steiner, TV producer; Ruby Hill, creative producer; Hannah Greene, production assistant. Production PRETTYBIRD Max Malkin, director; Ted Thornton, producer; John Lynch, DP. Color The Mill VFX Big Buoy Polly Durrance, producer. Editorial The Whitehouse Sam Gunn, editor; Antonia Porter, producer. Audio Wave Aaron Reynolds, Tom Heddy, engineers. Music Tin Drum Music
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
