The team of Igor + Valentine directed via Psyop/Blacklist this Lincoln animation spot, “Thinking Of You,” for agency Hudson Rouge, New York.
Matthew McConaughey narrates this animated piece for an automotive brand that has historically gone the live-action production route. We hear about how Lincoln is thinking of its customers, being considerate during these considered times.
Client Lincoln Agency Hudson Rouge, New York Production/Animation Psyop/Blacklist, bicoastal Igor + Valentine, directors; Andrew Linsk, exec producer; Cameron Lewis, producer; Matt Smithson, design and animation; David Stanfield, Eze Matteo, Dante Zaballa, animation. (Toolbox: After Effects, Photoshop, Animate)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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