Matthew McConaughey teamed up with Roy Spence, co-founder and chairman of GSD&M, again on a new COVID-19 PSA, this one titled “War With A Virus.
McConaughey narrates the spot which he and Spence co-created, co-wrote and co-directed. The PSA promotes isolation and safety amid the coronavirus pandemic. The campaign urges people to stay home, and explains that doing so will continue to help prevent hospitals from being overwhelmed, and gives scientists time to find what’s needed to create a vaccine. The PSA will be running across broadcast nationally and on social.
CreditsCreative/Production/Editorial Roy Spence, Matthew McConaughey, creative directors/writers/directors; Spencer Gilliam, producer/editor. Color Joe Malina, colorist Audio TBD Post Dusty Albertz, sound mixer. Music Track: “Under The Ocean” by Hidden State. Music Marmoset David Swensen, composer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More