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    Matter Unlimited, @radical.media Team On “Concerts for the 1st”

    By SHOOTUpdated:No Comments1389 Views

    “Make Room,” a nationwide campaign which aims to help solve the rental affordability crisis in America, has launched with the release of footage from the first of a series of private living room performances called “Concerts for the 1st.”

    The “1st” refers to the 1st of the month when housing rent is due. To kick off the “Make Room” initiative, the Duarte family–whose rent eats up about half of their monthly income–hosted singer Carly Rae Jepsen in Los Angeles for the first of the “1st” concerts.

    Over the coming months, the series will raise awareness about the rental affordability crisis with top musical acts performing in living rooms across the country.

    Enterprise Community Partners Inc. is the sponsoring partner of the Make Room campaign, with the collaboration and resources of partners such as the MacArthur Foundation. Matter Unlimited is the creative agency of record for Enterprise Community Partners Inc. Together they have developed the “Make Room” campaign and built the platform on which “Concerts for the 1st” lives.

    Matter Unlimited’s production partner for the project is @radical.media. Director Paul Bozymowski captures the intimate performances and interviewing the host families and artists to create the content series.

    One in four of the 42 million U.S. renter households in America spend at least half of their income on rent, living one paycheck away from homelessness. Make Room is designed to spark a national conversation, raise issue awareness and help build a path toward solutions.

    Credits

    Client Enterprise Community Partners Agency Matter Unlimited, NY Rob Holzer, CEO; Jake Kahana, creative director; Mike Howard, Dave Hepp, writers; Alexandra Gordon, producer. Production @radical.media Paul Bozymowski, director; Jenny Turner, producer; Paul Little, editor. Talent Edward Norton (narrator), Lisette Duarte, Henry Duarte, Elisa Duarte, Enrique Duarte; Carly Rae Jepson (singer); Tavish Crowe & Jared Manierka (musicians).

    ScreenWork Categories:Short film
    Video Tags:@radical.mediaMatter Unlimited



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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