Supply&Demand director Matt Lenski has turned out a promo for POP TV’s original scripted comedy series Schitt’s Creek, debuting on the network on Feb. 11. Schitt’s Creek follows the fortunes of a wealthy video store magnate family that has just lost its entire fortune in a Ponzi scheme. The family is left with one asset–the small, dusty town of Schitt’s Creek purchased years before as a joke. Emmy winners Eugene Levy, Catherine O’Hara and Chris Elliot star alongside Eugene’s son Daniel Levy, and Annie Murphy. The comedy was created by Eugene and Daniel Levy.
The Lenski-directed promo, titled “Family,” reveals the clan dressed to the nines at a glitzy photo shoot. Sinatra’s “I’ve Got the World on a String” plays as the dapper family poses for photos, rudely interrupted by Schitt’s Creek mayor, played by Elliot, who steps into frame to tell Levy he’s blocking his parking spot. The set suddenly collapses to reveal the haggard hamlet of Schitt’s Creek, the photo shoot located in a dusty, barren parking lot outside of a cheap motel in town.
“It took on a bunch of incarnations but the strongest was seeing a family’s sense of entitlement completely implode,” explained Lenski on developing the concept with POP. “We start at a picture perfect portrait of entitlement before peeling it all away. Chris Elliot is the first crack in the dam before we reveal Schitt’s Creek.”
CreditsClient POP TV Nicole Sabatini, sr. VP marketing; Melissa Stone, VP marketing & brand strategy; Rich Browd, VP, creative director; Nick Gallo, director on-air promo; Anthony Annandano, design director; Browen Bateman, manager; Hilda Yeghishian Williams, manager, digital marketing; Katie Radus, writer/producer. Production Supply&Demand Matt Lenski, director; Tim Case, Charles Salice, Jeff Scruton, exec producers; David Lynch, cinematographer; Jason Kisvarday, production designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More