Matt Aselton of Arts & Sciences directed this package of spots promoting Ticket Twosdays for AT&T. Per the Twosdays initiative, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theaters include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.
Created by BBDO New York and Atlanta, the program kicks off with four new spots (two :30s and two :15s) that showcase customers enticing their friends (and even a college crush) with free movie tickets. In “Boyfriend” we find a college gent cleverly using the Ticket Twosdays incentive to invite a gal on a date. It turns out he’s obsessed with her as we learn that his phone password is the lass’ birthdate. Sadly, it also turns out that she already has a rather physically intimidating boyfriend who enters the picture and winds up taking the original guy’s phone–with the password–to get the extra free ticket to treat his main squeeze to the Tuesday night movies.
Credits
Client AT&T Agency BBDO New York & Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Julie Collins, group executive producer; Whitney Collins, sr. content producer; Melissa Chester, executive music producer. Production Arts & Sciences Matt Aselton, director; Corey Walter, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Zoe Odlum, producer; Bailey Reeves, production supervisor. Editorial Arcade Edit Dave Anderson, Sean LaGrange, editors; Sila Soyer, exec producer; Elizabeth Parsons, assistant editor. Visual Effects Spontaneous Andy Milkis, VFX supervisor; Chris Decker, head of production; Bryce Edwards, exec producer. Audio Post Sonic Union Steve Rosen, audio engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
