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    Matt Aselton Directs “Boyfriend” For AT&T, BBDO

    By SHOOTUpdated:No Comments4298 Views

    Matt Aselton of Arts & Sciences directed this package of spots promoting Ticket Twosdays for AT&T. Per the Twosdays initiative, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theaters include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.

    Created by BBDO New York and Atlanta, the program kicks off with four new spots (two :30s and two :15s) that showcase customers enticing their friends (and even a college crush) with free movie tickets. In “Boyfriend” we find a college gent cleverly using the Ticket Twosdays incentive to invite a gal on a date. It turns out he’s obsessed with her as we learn that his phone password is the lass’ birthdate. Sadly, it also turns out that she already has a rather physically intimidating boyfriend who enters the picture and winds up taking the original guy’s phone–with the password–to get the extra free ticket to treat his main squeeze to the Tuesday night movies.

    Credits

    Client AT&T Agency BBDO New York & Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Julie Collins, group executive producer; Whitney Collins, sr. content producer; Melissa Chester, executive music producer. Production Arts & Sciences Matt Aselton, director; Corey Walter, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Zoe Odlum, producer; Bailey Reeves, production supervisor. Editorial Arcade Edit Dave Anderson, Sean LaGrange, editors; Sila Soyer, exec producer; Elizabeth Parsons, assistant editor. Visual Effects Spontaneous Andy Milkis, VFX supervisor; Chris Decker, head of production; Bryce Edwards, exec producer. Audio Post Sonic Union Steve Rosen, audio engineer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Arts & SciencesBBDOMatt Aseltonk



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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