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    Matt Aselton Directs “Boyfriend” For AT&T, BBDO

    By SHOOTUpdated:No Comments4323 Views

    Matt Aselton of Arts & Sciences directed this package of spots promoting Ticket Twosdays for AT&T. Per the Twosdays initiative, AT&T wireless customers on a monthly bill can buy one full price movie ticket and receive an additional free ticket for a Tuesday movie screening. The free tickets are available to qualifying customers, one per account, once a week during the length of the AT&T THANKS program—while supplies last. Participating theaters include AMC Theatres and Regal Entertainment Group, and tickets can be redeemed exclusively on MovieTickets.com.

    Created by BBDO New York and Atlanta, the program kicks off with four new spots (two :30s and two :15s) that showcase customers enticing their friends (and even a college crush) with free movie tickets. In “Boyfriend” we find a college gent cleverly using the Ticket Twosdays incentive to invite a gal on a date. It turns out he’s obsessed with her as we learn that his phone password is the lass’ birthdate. Sadly, it also turns out that she already has a rather physically intimidating boyfriend who enters the picture and winds up taking the original guy’s phone–with the password–to get the extra free ticket to treat his main squeeze to the Tuesday night movies.

    Credits

    Client AT&T Agency BBDO New York & Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Kevin Mulroy, creative director/copywriter; Bianca Guimaraes, associate creative director/art director; David Rolfe, head of integrated production; Julie Collins, group executive producer; Whitney Collins, sr. content producer; Melissa Chester, executive music producer. Production Arts & Sciences Matt Aselton, director; Corey Walter, DP; Marc Marrie, exec producer; Mal Ward, managing director; Christa Skotland, head of production; Zoe Odlum, producer; Bailey Reeves, production supervisor. Editorial Arcade Edit Dave Anderson, Sean LaGrange, editors; Sila Soyer, exec producer; Elizabeth Parsons, assistant editor. Visual Effects Spontaneous Andy Milkis, VFX supervisor; Chris Decker, head of production; Bryce Edwards, exec producer. Audio Post Sonic Union Steve Rosen, audio engineer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Arts & SciencesBBDOMatt Aseltonk



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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