The commercial begins as the camera pans through a excitedly cheering crowd. One member of the crowd is particularly moved by the cheering, so he strips down to his underwear and runs through the stands onto the field waving his arms in the air. He runs across the field, through the players in the middle of a point, and drops to his knees. The camera zooms in on him to reveal “Forgive me Andrea” painted on his naked chest in red and blue paint while he opens his arms and yells “I love you.” The scene switches to the living room of a stunned woman watching the game with her friends who look at her speechlessly. Andrea gets up from the couch and leaves the room grabbing her jacket on the way. The commercial concludes with the narrator commenting that “love might make you crazy, but finding it shouldn’t” as the camera pans to the television in the living room where the referees are dragging the struggling man off the field and “match.com” appears on the screen.
Agency: Hanft Raboy and Partners Doug Raboy, managing partner/creative director; Sean LaBounty, creative director/art director; Nathan Manske, copywriter; Angelo Ferrugia, producer. Production Company: Independent Media, Santa Monica Peter Chelsom, director; Bob Richardson, DP; Susanne Preissler, executive producer; Lindsey Skutch, producer. Shot on location in Pasadena, Calif. Editorial: Final Cut Carlos Arias, editor; Terressa Tate, assistant editor; Rana Martin, producer; Stephanie Apt, managing director/executive producer. Postproduction: The Mill New York Fergus McCall, colorist. Matt Reilly, visual effects artist/online editor; Colleen Garvey, producer; Luis Ribeiro, executive producer; Connie Griffin, managing director. Visual Effects: Method,Brand New School ,Rob Feng, art director; Rachel Kaminek, producer; Jonathan Notaro, creative director; Kevin Batten, executive producer. Music: Human Composers/sound designers Gareth Williams, Andy Bloch, Morgan Visconti, Lind
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More