A series of three video ads is being used by MasterCard to document the prizes that can be won in the Priceless promotion, including The Feast, an animated portrait of David Bouley, the well known chef who is associated by a prize that offers dinner in his New York restaurant and his favorite restaurants in Paris. The video was created by McCann Erickson/New York and produced by Therapy Films/London, which outsourced the animation to Mainframe/London, which produced the animation in Maya 3D, with photographs of grass and other natural elements composited into the scene.
Credits
Agency: McCann-Erickson Joyce King Thomas, chief creative officer; Robert Frost, group creative director/copywriter; Michele Raso, group creative director/art director; Matthew O๏ฟฝRourke, digital cd; Jonathan Shipman, executive producer; Minnie Tran, producer
Production Company: Therapy Films Christian Bevilacqua, director/animation director; Marcus Domleo, dp; Barry Hughes, executive producer
Editorial: Swordfish Al Sinclair, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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