An elephant goes to town with Mastercard in trunk and buys food, medicine and other niceties for its trainer who’s at home with the flu.
Credits
Agency: McCann Erickson Joyce King Thomas, creative director; Lisa Brandriff, copywriter; Kathy Kuhn, art director. Production Company: Moxie Pictures Jim Sheridan, director; Lizzie Schwartz, executive producer. Visual Effects: Ring of Fire Greg Anderson, efx artist. Music: Musikvergnuegen Walter Werzowa, composer/sound designer; John Luka, composer. Audio: Howard Schwartz Recording (HSR), New York Steve Rosen, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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