An adaptation of Mastercard’s “priceless” advertisements to suit Dr. Seuss’ fancy๏ฟฝ”Cat in the Hat” lists arbitrary rhyming items as possible gifts during the holiday season. The Cat in the Hat spends $300 on presents, but the “perfect present for one and all, for ones who are big and ones who are small,” is indeed, priceless. The advertisement tries to draw traffic to The Cat in the Hat movie and a Mastercard contest where people can win a trip to Universal Orlando just by using their Mastercard.
Credits
Agency: McCann Erickson Joyce King Thomas, executive VP/executive creative director; Lisa Brandriff, VP/senior copywriter; Kathy Kuhn, senior art director; Kathy Love, VP/executive producer; Mike Boris, music producer. Production Company: Partizan Jaume, director; Flavio Labiano, DP; Sheila Stepanek, VP/executive producer; Steve Dickstein, president/partner; Simon Barrett, line producer. Shot at Universal Studios, Hollywood. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich and Brent McCready, assistant editors; Julie Gagliardi, producer. Postproduction: The Mill New York,Company 3 New York Dirk Greene, Flame artist; Verity Grantham, producer.,Tim Masick, colorist; Luana Ayres, producer. Visual Effects: Universal Pictures,Rhythm + Hues Commercial Studios Kurt Williams, overall visual effects producer.,Doug Smith, visual effects supervisor; Erica Burton, visual effects producer; Craig Talmy, animation director; Chris Sjoholm, digital supervisor; Pascal Chappuis, lightin
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the โMischief Rewiredโ campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled โProwlโ in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, โWhen you say โThe Legend is backโ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capriโs electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.โ
David Colman, creative director at Wieden+Kennedy London, said, โTo relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested โrewiringโ them. With... Read More
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