On Monday, June 17, Mastercard continued its support of World Pride with a street sign installation at the intersection of Gay and Christopher Streets called “Acceptance Street.” The street sign continues Mastercard’s #AcceptanceMatters initiative and is a symbol of support for the growing LGBTQIA+ community, 50 years after Stonewall.
The official street sign now expands from Christopher and Gay to now read Christopher and Gay, Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, + Street. Mastercard worked with the city’s Human Rights Commission to sanction the signs which were then crafted by the same company that builds street signs for New York City. The effort signifies Mastercard’s ongoing commitment to inclusion, diversity and acceptance.
Cheryl Guerin, EVP marketing & communications, Mastercard North America stated, “At Mastercard, inclusion and acceptance are what we believe in as a company and promote within our company’s culture. We fully stand by this belief. As we commemorate the 50th anniversary of Stonewall, we want to remind everyone that inclusion and acceptance matter. We have made progress but there is still work to do to ensure that everyone has a way to express their true selves. A day with 100% acceptance would truly be priceless.”
This video chronicles the “Acceptance Street” sign installation, the agency behind the newly named thoroughfare being McCann XBC.
CreditsClient Mastercard Cheryl Guerin, EVP, North America marketing & communications; Jim Issokson, SVP, Noth America communications; Seema Chibber, SVP, North America consumer marketing & sponsorships Agency McCann XBC Pierre Lipton, EVP, global executive creative director; Adrian Botan, global creative director; Pete Jones, Joel Rodriguez, EVPs/executive creative directors; Carlos Wigle, Evan Benedetto, VPs, creative directors; Antonia Orol-Berlinger, art director; Noah Benezra, sr. copywriter; Morgan Mack, copywriter; Lucas Crigle, associate creative director; Mikayla Lapierre, jr. art director; Hope Nardini, copywriter; Nathy Aviram, chief production officer; Judi Nierman, SVP, executive producer; Christine Lane, SVP, executive producer-innovation; Dagmar Wong, sr. integrated producer; Liz O’Connor, producer; Amber Briscoe, sr. integrated producer; Oriol Bombi, EVP, global strategy director; Dan Cohn, SVP, group strategy director; Rosalind Mowitt, sr. strategist; Nina Kossoff, strategist; Danielle Karr, VP, social strategy director; Kristen Levy, social strategist; Eric Perini, Brett Berman, Aude Cuenod, content creators; Jeremy Miller, chief communications officer. Sign Production Company Traction Creative. Production/Post Shannon Botts, Craft post producer; Benny Karas, Craft colorist; John Smith, Craft audio mixer; Ilya Katsap, Craft, Deb McMurtrey, Ted Maniatakos, Craft editors; Christine Doughty, Craft assistant editor; Adam Hirsch, Craft SVP, head of content, North America; Ray Klonsky, Craft executive producer; Amalia Bradstreet, Craft line producer; Dave Waldron, DP; Carrie Cheek, camera operator; Tyler Postiglione, Tim Race, sound mixers; Jacqueline Helene, hair/makeup artist.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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