A customer asks his barber/hair stylist to shave his head. The stylist is distracted for a moment as he goes to get an electric clipper and confirms to the salon’s receptionist that he can schedule a 4 p.m. appointment. He comes back to a full head of hear seated in the chair before him and proceeds to take out a clump from the top. At this point, the camera reveals that he’s buzzed a woman customer–seated to the right of the male who originally asked to have his mane removed. The hair stylist offers the understandably distressed woman a scratch-off Maryland Lottery game ticket. She immediately brightens and says thanks to the guy who just ruined her appearance. An end tag carries the slogan, “A little Scratch-off goes a long way.”
Credits
Agency: Eisner Communications Mark Rosica, creative director/art director/copywriter; Craig Strydom, creative director; Donna Schoch-Spana, executive producer; Romona Diaz, Gregg Simonton, producers. Production Company: Working Pictures, Inc. Matthew Pittroff, director/executive producer; Marsha Derrickson, producer; Andy Lilien, DP. Editorial: Cosmo Street Lawrence Young, editor; Postproduction: Method,The Mill New York Jay Tilin, online editor,Fergus McCall, colorist Visual Effects: Method Jay Tilin, effects artist Sound Design: Sound Lounge Tom Jucarone, sound designer Audio: Sound Lounge Tom Jucarone, mixer
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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