A customer asks his barber/hair stylist to shave his head. The stylist is distracted for a moment as he goes to get an electric clipper and confirms to the salon’s receptionist that he can schedule a 4 p.m. appointment. He comes back to a full head of hear seated in the chair before him and proceeds to take out a clump from the top. At this point, the camera reveals that he’s buzzed a woman customer–seated to the right of the male who originally asked to have his mane removed. The hair stylist offers the understandably distressed woman a scratch-off Maryland Lottery game ticket. She immediately brightens and says thanks to the guy who just ruined her appearance. An end tag carries the slogan, “A little Scratch-off goes a long way.”
Credits
Agency: Eisner Communications Mark Rosica, creative director/art director/copywriter; Craig Strydom, creative director; Donna Schoch-Spana, executive producer; Romona Diaz, Gregg Simonton, producers. Production Company: Working Pictures, Inc. Matthew Pittroff, director/executive producer; Marsha Derrickson, producer; Andy Lilien, DP. Editorial: Cosmo Street Lawrence Young, editor; Postproduction: Method,The Mill New York Jay Tilin, online editor,Fergus McCall, colorist Visual Effects: Method Jay Tilin, effects artist Sound Design: Sound Lounge Tom Jucarone, sound designer Audio: Sound Lounge Tom Jucarone, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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