Agency Maruri Grey Ecuador combats elderly loneliness in this campaign which introduces DirecTV’s initiative to provide a classic soccer match for free to all its subscribers who are over 65 years of age.
This will spark family get-togethers as everyone will be heading to be “At The Grandparents’ House” to watch the sport at its finest.
Bayardo Chavez directed via Maruri Films.
Client DirecTV Ecuador Agency Maruri Grey Ecuador Eduardo Maruri, chief creative officer; Pipo Morano, executive creative director/copywriter; Santiago Landaburu, Pablo Perez, art directors. Production Maruri Films Bayardo Chavez, director; Carlos Idrovo, director assistant; Eugenia Ramos, producer; Daniela Ubilla, production assistant. Pepe Palma, DP. Postproduction Alexandra Davila.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
