Agency Maruri Grey Ecuador combats elderly loneliness in this campaign which introduces DirecTV’s initiative to provide a classic soccer match for free to all its subscribers who are over 65 years of age.
This will spark family get-togethers as everyone will be heading to be “At The Grandparents’ House” to watch the sport at its finest.
Bayardo Chavez directed via Maruri Films.
Client DirecTV Ecuador Agency Maruri Grey Ecuador Eduardo Maruri, chief creative officer; Pipo Morano, executive creative director/copywriter; Santiago Landaburu, Pablo Perez, art directors. Production Maruri Films Bayardo Chavez, director; Carlos Idrovo, director assistant; Eugenia Ramos, producer; Daniela Ubilla, production assistant. Pepe Palma, DP. Postproduction Alexandra Davila.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
