Agency Maruri Grey Ecuador combats elderly loneliness in this campaign which introduces DirecTV’s initiative to provide a classic soccer match for free to all its subscribers who are over 65 years of age.
This will spark family get-togethers as everyone will be heading to be “At The Grandparents’ House” to watch the sport at its finest.
Bayardo Chavez directed via Maruri Films.
Client DirecTV Ecuador Agency Maruri Grey Ecuador Eduardo Maruri, chief creative officer; Pipo Morano, executive creative director/copywriter; Santiago Landaburu, Pablo Perez, art directors. Production Maruri Films Bayardo Chavez, director; Carlos Idrovo, director assistant; Eugenia Ramos, producer; Daniela Ubilla, production assistant. Pepe Palma, DP. Postproduction Alexandra Davila.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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