Martin Werner directed this Interflora spot via Copenhagen-based production company Bacon for Denmark agency Pong. (Werner is repped in the U.S. by production house RESET.) Titled “Lonely Neighbor,” the commercial introduces us to an up-tight, seemingly mean spirited neighbor who softens over the holidays when a family reaches out to her.
Credits
Client Interflora Agency Pong Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer; Pernille Holm, stylist; Lis Bang, makeup. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music “Slow Mover”; Louise Alneius, Ben Kaniewski, composers. VFX Spectre Christan Schandorff, VFX. VFX BaconX Kai Hauswirth, Johannes Engelhardt, VFX. Color BaconX Lasse Selvli, colorist.
Volvo, Forsman & Bodenfors, Director Marcus Ibanez Go Cross Country For Volvo–Through A Child’s POV
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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