Martin Werner directed this Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio, created by Leo Burnett Italy, and produced by Movie Magic. In this commercial we see a driver not wanting to get into the electric vehicle change his attitude once behind the wheel, opting to miss a turn and take the longer scenic route.
Werner is repped in the U.S. by RESET Content. He is handled in Scandinavia by production house Bacon.
Client Fiat Agency Leo Burnett Italy Francesco Martini, executive creative director; Giuseppe Campisi, creative director; Gaetano Cerrato, Elisabetta Ursino, art directors; Mara Mincolelli, Federica Altafini, sr. copywriters; Ilaria Appiano, Diletta Marchi, Francesca Pagliasso, Elena Storella, international coordination team; Ilaria Fruscio, chief strategy officer; Alessandro Mese, strategic planning director; Alessio Zazzera, head of TV; Marco Riccio, producer; Andrea Vertone, editor. Production Company Movie Magic Martin Werner, director; Glynn Speeckaert, DP; Chicco Mazzini, exec producer; Viola Luzardi, producer; William Green, producer LDC; Peter Brandt, editor. Postproduction BAND
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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