Martin Werner directed this Fiat electric car spot, “The Driver,” starring Leonardo DiCaprio, created by Leo Burnett Italy, and produced by Movie Magic. In this commercial we see a driver not wanting to get into the electric vehicle change his attitude once behind the wheel, opting to miss a turn and take the longer scenic route.
Werner is repped in the U.S. by RESET Content. He is handled in Scandinavia by production house Bacon.
CreditsClient Fiat Agency Leo Burnett Italy Francesco Martini, executive creative director; Giuseppe Campisi, creative director; Gaetano Cerrato, Elisabetta Ursino, art directors; Mara Mincolelli, Federica Altafini, sr. copywriters; Ilaria Appiano, Diletta Marchi, Francesca Pagliasso, Elena Storella, international coordination team; Ilaria Fruscio, chief strategy officer; Alessandro Mese, strategic planning director; Alessio Zazzera, head of TV; Marco Riccio, producer; Andrea Vertone, editor. Production Company Movie Magic Martin Werner, director; Glynn Speeckaert, DP; Chicco Mazzini, exec producer; Viola Luzardi, producer; William Green, producer LDC; Peter Brandt, editor. Postproduction BAND
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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