Titled “Grand-Pere’ (“Grandpa”), this McDonald’s spot introduces us to an elderly gent who puts on a suit and tie to go to McDonald’s where he orders a McFlurry ice cream sundae and then proceeds to intentionally dab a spoonful of the dessert on his jacket.
There’s a method to his madness, though, as we see him move on to a dry cleaners where the stain allows him to once again encounter the elderly woman behind the counter. She hands him a number of suits that have already been cleaned. This pretext for a romantic encounter, underscoring how McDonald’s plays a part in people’s lives, was conceived by TBWAParis, part of a two-spot campaign directed by Martin Werner of production house HENRY.
