Martin Rodahl, who made one of his initial career marks when selected for SHOOT’s 2012 New Directors Showcase, directed, produced and edited this Special Olympics Illinois’ PSA titled “Different Like Me.” The spot features real athletes practicing various sports as their voices recite a poem that speaks to their respective journeys as Special Olympians. All aspects of the production, from concept to editorial, were handled by 71 Degrees North.
Rodahl said of the piece, “As far as unique challenges, working with real athletes with a variety of intellectual disabilities was both challenging and rewarding. Ultimately no one can tell their own story like the athletes themselves.
Credits
Client Special Olympics Illinois Production Company/Creative 71 Degrees North Martin Rodahl, director/editor/producer; Neha Datt Schultz, executive producer; Jason Chiu, DP; Christina Honan Swan, copywriter. Audio Design & Mix Noise Floor Cory Coken Music Audiocastle Color Nolo Digital Film
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
