Martin Krejci of Stink Productions directed this U.S. Postal Service spot in which a young girl sees a hippopotamus and is immediately smitten. Her parents pick up on that and rely on the postal service to deliver hippo-themed surprises ordered online to delight their daughter–until she becomes infatuated by another member of the animal kingdom.
The spot is part of a campaign from McCann New York which underscores that the USPS delivers more e-commerce packages during the holidays than anyone else–roughly 16 billion cards, letters and packages.
CreditsClient United States Postal Service Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, NY chief creative officers; Patrick Clarke, executive creative director; Lizzie Wilson, sr. art director; Tali Gumbiner, sr. copywriter; Tori Nygren, copywriter; Nathy Aviram, chief production officer; Donna McCracken, sr. producer. Production Stink Productions Martin Krejci, director. Editorial Big Sky Chris Franklin, editor. Visual Effects Big Sky VFX Ryan Sears, lead artist. Post Company 3 Tim Masick, colorist. Music “I want a hippopotamus for Christmas” by Gayla Peevey Audio Post Sonic Union Steve Rosen, engineer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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