Martin Krejci of Stink Productions directed this U.S. Postal Service spot in which a young girl sees a hippopotamus and is immediately smitten. Her parents pick up on that and rely on the postal service to deliver hippo-themed surprises ordered online to delight their daughter–until she becomes infatuated by another member of the animal kingdom.
The spot is part of a campaign from McCann New York which underscores that the USPS delivers more e-commerce packages during the holidays than anyone else–roughly 16 billion cards, letters and packages.
Credits
Client United States Postal Service Agency McCann New York Eric Silver, North American chief creative officer; Tom Murphy, Sean Bryan, NY chief creative officers; Patrick Clarke, executive creative director; Lizzie Wilson, sr. art director; Tali Gumbiner, sr. copywriter; Tori Nygren, copywriter; Nathy Aviram, chief production officer; Donna McCracken, sr. producer. Production Stink Productions Martin Krejci, director. Editorial Big Sky Chris Franklin, editor. Visual Effects Big Sky VFX Ryan Sears, lead artist. Post Company 3 Tim Masick, colorist. Music “I want a hippopotamus for Christmas” by Gayla Peevey Audio Post Sonic Union Steve Rosen, engineer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
