At the center of this new campaign for Snickers Peanut Brownie lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for–at home, at the office, and in our relationships. And while nobody has all the answers, we do have soothing brownies to make us feel better. “Life is full of hidden problems, so we hid a comforting brownie in a Snickers.”
This premise is reflected in this :30 titled “Stanimal” in which a boss at a workers’ meeting tries to connect with the rank and file, in one case by using a nickname. Unfortunately she calls one guy by a nickname that the other workers use behind his back. Awkward! Thank goodness she has a Snickers Peanut Brownie to get her through the embarrassment.
Martin Granger of Moxie Pictures directed “Stanimal” for BBDO New York.
Credits
Client Mars Wrigley/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Christopher Chan, sr. art director; Owen Weeks, sr. copywriter; Amy Wertheimer, group executive producer; Star Wingate-Bey, associate producer; Melissa Chester, music producer. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Matt O’Shea, line producer; Jonathan Freeman, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Ashley Tantillo, assistant editor. Color Company 3 Tim Masick, colorist. Audio Heard City Phil Loeb, mixer/sound designer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
