Guys wearing see-through plastic pants over their Fruit of the Loom boxer briefs demonstrate there’s no riding up with those no ride-up briefs, which have been fully reinvented with a softer waistband, redesigned cut, and longer legs that stay in place even when the gents make extreme moves.
Martin Granger of Moxie Pictures directed this spot, titled “Plastic Pants,” for agency CP+B.
Client Fruit of the Loom Agency CP+B Ralph Watson, chief creative officer; Dave Steinke, Allen Richardson, VP/creative directors; Mona Hasan, Nicholas Buckingham, associate creative directors; Kate Hildebrant, VP/director of video production; Annie Turlay, integrated video producer; Addison Born, Shelby Hawkinson, integrated jr. video producers; Andy Hamm, music supervisor; Charissa Kinney, content supervisor; Tara Delaney, Whitney Beemer, Ben Song, content managers; Abel Gonzalez, Hispanic consultant; Eva Hunter, asset producer. Production Moxie Pictures Martin Granger, director; Eric Schmidt, DP; Karol Zeno, exec producer; Paula Benson, head of production; Heidi Soltesz, producer. Editorial Hutch Co, Los Angeles Jim Hutchins, editor; Joaquin Machado, assistant editor; Jane Hutchins, exec producer. Post/VFX Method Studios, Santa Monica, Calif. Claus Hansen, creative director; Wensen Ho, sr. Flame artist; Robert Owens, exec producer; Paula Jimenez, producer. Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant engineer; Jessica Locke, Susie Boyajan, exec producers. Post Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
