Guys wearing see-through plastic pants over their Fruit of the Loom boxer briefs demonstrate there’s no riding up with those no ride-up briefs, which have been fully reinvented with a softer waistband, redesigned cut, and longer legs that stay in place even when the gents make extreme moves.
Martin Granger of Moxie Pictures directed this spot, titled “Plastic Pants,” for agency CP+B.
Client Fruit of the Loom Agency CP+B Ralph Watson, chief creative officer; Dave Steinke, Allen Richardson, VP/creative directors; Mona Hasan, Nicholas Buckingham, associate creative directors; Kate Hildebrant, VP/director of video production; Annie Turlay, integrated video producer; Addison Born, Shelby Hawkinson, integrated jr. video producers; Andy Hamm, music supervisor; Charissa Kinney, content supervisor; Tara Delaney, Whitney Beemer, Ben Song, content managers; Abel Gonzalez, Hispanic consultant; Eva Hunter, asset producer. Production Moxie Pictures Martin Granger, director; Eric Schmidt, DP; Karol Zeno, exec producer; Paula Benson, head of production; Heidi Soltesz, producer. Editorial Hutch Co, Los Angeles Jim Hutchins, editor; Joaquin Machado, assistant editor; Jane Hutchins, exec producer. Post/VFX Method Studios, Santa Monica, Calif. Claus Hansen, creative director; Wensen Ho, sr. Flame artist; Robert Owens, exec producer; Paula Jimenez, producer. Audio Post Lime Studios, Santa Monica Mark Meyuhas, engineer; Matt Miller, assistant engineer; Jessica Locke, Susie Boyajan, exec producers. Post Company 3, Santa Monica Stefan Sonnenfeld, colorist; Rhubie Jovanov, exec producer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
