The newest short film from Under Armour’s “Rule Yourself” campaign features Olympic champion swimmer Michael Phelps.
Directed by Martin de Thurah of Epoch Films for Droga5 New York, the short focuses on the intense training regimen, sacrifice and determination of Phelps as he trains into the wee hours. His story is a perfect fit for the Under Armour mantra, “It’s what you do in the dark that puts you in the light.”
Client Under Armour Agency Droga5 NY David Droga, creative chairman/executive creative director; Ted Royer, chief creative officer; Tim Gordon, group creative director; Alexander Nowak, Felix Richter, creative directors; Toby Treyer-Evans, Laurie Howell, copywriters/art directors; Cynthia Ratasbouth, design director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Adam Perloff, executive producer; Niklas Lindstrom, head of interactive production; Cliff Lewis, head of art production; Julia Menassa, sr. art producer; Jennifer Lally, Tessa Modi, designers. Production Epoch Films Martin de Thurah, director; Kasper Tuxen, DP; Melissa Culligan, exec producer; Michaela Johnson, producer. Editorial Stitch/Cartel Leo Scott, editor. Postproduction Blacksmith Sound Design Q Department, New York. Music “The Last Goodbye” by The Kills Audio Post Chris Afzal, mixer/sound editing.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans. Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan. “Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path. [video width="640" height="360" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/18180825/WREN-EVANS-CUU-LAY-AM-NHAC-OFFICIAL-MUSIC-VIDEO.mp4"][/video] Read More
