A man had an unusual request for his funeral relative his attire and that of those in attendance in this “Legends Never Die” spot for Levi’s out of Droga5.
Martin de Thurah of Epoch directed the film, which moves to the beat of, appropriately enough, “My Blue Heaven,” giving new meaning to the phrase, “Going out in style.”
Client Levi Strauss & Co Agency Droga5 NY Scott Bell, chief creative officer; Tom McQueen, George McQueen, group creative directors; Carrie Levy, creative director; Stephanie McCarthy, Sean Buckhorn, Mia Rafowitz, sr. copywriters; Mathew Jerrett, Gonzalo Navarro, Cara Cecchini, sr. art directors; Eunie Jang, art director; Zach Rucker, copywriter; Nate Scott, executive design director; Leslie Cheng, associate design director; Kenisha Rullan, Viktoria Burak, Brent Bobo, designers; Owen M. DiRienz, sr. UX designer; Mike Hasinoff, executive producer, film; Mateo Suarez, Sam Morgan, sr. producers, film; Harit Muttreja, associate producer, film; Mike Ladman, sr. music supervisor; Brandy Ricker, music supervisor; Mara Techam, jr. music supervisor; Cliff Lewis, director of art production; Bianca Escobar, associate director of art production; Jenn Mann, Ruben Mercadal, co-heads of production; Grace Wang, executive producer, interactive; Michelle Levitch, producer, interactive; Colleen Leddy, co-chief strategy officer; Sam Wright, Albert Opraseuth, strategy directors. Droga5 Sao Paulo Renato Zandona, chief creative officer; Fabio Cristo, design director; Renato Picolo, sr. designer; Nick Maschmeyer, head of strategy. Global Transcreation Jamie Posnanski, global content practice lead; Tere Robinson, head of Song Production Studios, North America; Scott Chinn, head of creative production; Dirk Simpson, transcreation lead; Simon Ball, sr. producer/project manager; Tim Manteau, global program operations director/PMP; Courtney Rawlings, Paloma Pieza, Tallulah Birchenough, localization producers. Droga5 Studio Jeremy Fox, executive producer, director of NY studios; Michael Mockler, sr. producer, print and digital media studio; Juany Alduez, post producer; Helen Teague, motion graphic designer. Production Company Epoch Marin de Thurah, director & photographer; Melissa Culligan, exec producer; Kasper Tuxen, DP; Marketa Huseka, head of production; Michaela Johnson, producer; Robert Glishen, 1st assistant director; Kate Forbes, stylist; Jindrich Koci, production designer. Production Service Company Unit + Sofa Fady Salame, exec producer; Klara Botlikova, head of production. Editorial Rock Paper Scissors Peter Brandt, editor; Ollie Nevin, assistant editor; Eve Kornblum, exec producer; Cynthia Leplaige, producer. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, sr. color producer. Postproduction/VFX Blacksmith Iwan Zwarts, Hannah Wilk, lead compositors; Eric Concepcion, Marco Baratto, Robert Bruce, Yebin Ahn, Marc Samson, 2D artists. Music Supervision Curation Music Sunny Kapoor, music supervisor. Music “My Blue Heaven” by Cliff Richard & The Shadows Sound Design & Mix Ballad Philip Nicolai Flindt, Adrian Aurelius, sound designers & mixers; Moeller, exec producer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
