A man had an unusual request for his funeral relative his attire and that of those in attendance in this “Legends Never Die” spot for Levi’s out of Droga5.
Martin de Thurah of Epoch directed the film, which moves to the beat of, appropriately enough, “My Blue Heaven,” giving new meaning to the phrase, “Going out in style.”
Client Levi Strauss & Co Agency Droga5 NY Scott Bell, chief creative officer; Tom McQueen, George McQueen, group creative directors; Carrie Levy, creative director; Stephanie McCarthy, Sean Buckhorn, Mia Rafowitz, sr. copywriters; Mathew Jerrett, Gonzalo Navarro, Cara Cecchini, sr. art directors; Eunie Jang, art director; Zach Rucker, copywriter; Nate Scott, executive design director; Leslie Cheng, associate design director; Kenisha Rullan, Viktoria Burak, Brent Bobo, designers; Owen M. DiRienz, sr. UX designer; Mike Hasinoff, executive producer, film; Mateo Suarez, Sam Morgan, sr. producers, film; Harit Muttreja, associate producer, film; Mike Ladman, sr. music supervisor; Brandy Ricker, music supervisor; Mara Techam, jr. music supervisor; Cliff Lewis, director of art production; Bianca Escobar, associate director of art production; Jenn Mann, Ruben Mercadal, co-heads of production; Grace Wang, executive producer, interactive; Michelle Levitch, producer, interactive; Colleen Leddy, co-chief strategy officer; Sam Wright, Albert Opraseuth, strategy directors. Droga5 Sao Paulo Renato Zandona, chief creative officer; Fabio Cristo, design director; Renato Picolo, sr. designer; Nick Maschmeyer, head of strategy. Global Transcreation Jamie Posnanski, global content practice lead; Tere Robinson, head of Song Production Studios, North America; Scott Chinn, head of creative production; Dirk Simpson, transcreation lead; Simon Ball, sr. producer/project manager; Tim Manteau, global program operations director/PMP; Courtney Rawlings, Paloma Pieza, Tallulah Birchenough, localization producers. Droga5 Studio Jeremy Fox, executive producer, director of NY studios; Michael Mockler, sr. producer, print and digital media studio; Juany Alduez, post producer; Helen Teague, motion graphic designer. Production Company Epoch Marin de Thurah, director & photographer; Melissa Culligan, exec producer; Kasper Tuxen, DP; Marketa Huseka, head of production; Michaela Johnson, producer; Robert Glishen, 1st assistant director; Kate Forbes, stylist; Jindrich Koci, production designer. Production Service Company Unit + Sofa Fady Salame, exec producer; Klara Botlikova, head of production. Editorial Rock Paper Scissors Peter Brandt, editor; Ollie Nevin, assistant editor; Eve Kornblum, exec producer; Cynthia Leplaige, producer. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, sr. color producer. Postproduction/VFX Blacksmith Iwan Zwarts, Hannah Wilk, lead compositors; Eric Concepcion, Marco Baratto, Robert Bruce, Yebin Ahn, Marc Samson, 2D artists. Music Supervision Curation Music Sunny Kapoor, music supervisor. Music “My Blue Heaven” by Cliff Richard & The Shadows Sound Design & Mix Ballad Philip Nicolai Flindt, Adrian Aurelius, sound designers & mixers; Moeller, exec producer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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