A man had an unusual request for his funeral relative his attire and that of those in attendance in this “Legends Never Die” spot for Levi’s out of Droga5.
Martin de Thurah of Epoch directed the film, which moves to the beat of, appropriately enough, “My Blue Heaven,” giving new meaning to the phrase, “Going out in style.”
Client Levi Strauss & Co Agency Droga5 NY Scott Bell, chief creative officer; Tom McQueen, George McQueen, group creative directors; Carrie Levy, creative director; Stephanie McCarthy, Sean Buckhorn, Mia Rafowitz, sr. copywriters; Mathew Jerrett, Gonzalo Navarro, Cara Cecchini, sr. art directors; Eunie Jang, art director; Zach Rucker, copywriter; Nate Scott, executive design director; Leslie Cheng, associate design director; Kenisha Rullan, Viktoria Burak, Brent Bobo, designers; Owen M. DiRienz, sr. UX designer; Mike Hasinoff, executive producer, film; Mateo Suarez, Sam Morgan, sr. producers, film; Harit Muttreja, associate producer, film; Mike Ladman, sr. music supervisor; Brandy Ricker, music supervisor; Mara Techam, jr. music supervisor; Cliff Lewis, director of art production; Bianca Escobar, associate director of art production; Jenn Mann, Ruben Mercadal, co-heads of production; Grace Wang, executive producer, interactive; Michelle Levitch, producer, interactive; Colleen Leddy, co-chief strategy officer; Sam Wright, Albert Opraseuth, strategy directors. Droga5 Sao Paulo Renato Zandona, chief creative officer; Fabio Cristo, design director; Renato Picolo, sr. designer; Nick Maschmeyer, head of strategy. Global Transcreation Jamie Posnanski, global content practice lead; Tere Robinson, head of Song Production Studios, North America; Scott Chinn, head of creative production; Dirk Simpson, transcreation lead; Simon Ball, sr. producer/project manager; Tim Manteau, global program operations director/PMP; Courtney Rawlings, Paloma Pieza, Tallulah Birchenough, localization producers. Droga5 Studio Jeremy Fox, executive producer, director of NY studios; Michael Mockler, sr. producer, print and digital media studio; Juany Alduez, post producer; Helen Teague, motion graphic designer. Production Company Epoch Marin de Thurah, director & photographer; Melissa Culligan, exec producer; Kasper Tuxen, DP; Marketa Huseka, head of production; Michaela Johnson, producer; Robert Glishen, 1st assistant director; Kate Forbes, stylist; Jindrich Koci, production designer. Production Service Company Unit + Sofa Fady Salame, exec producer; Klara Botlikova, head of production. Editorial Rock Paper Scissors Peter Brandt, editor; Ollie Nevin, assistant editor; Eve Kornblum, exec producer; Cynthia Leplaige, producer. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, sr. color producer. Postproduction/VFX Blacksmith Iwan Zwarts, Hannah Wilk, lead compositors; Eric Concepcion, Marco Baratto, Robert Bruce, Yebin Ahn, Marc Samson, 2D artists. Music Supervision Curation Music Sunny Kapoor, music supervisor. Music “My Blue Heaven” by Cliff Richard & The Shadows Sound Design & Mix Ballad Philip Nicolai Flindt, Adrian Aurelius, sound designers & mixers; Moeller, exec producer
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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