A man had an unusual request for his funeral relative his attire and that of those in attendance in this “Legends Never Die” spot for Levi’s out of Droga5.
Martin de Thurah of Epoch directed the film, which moves to the beat of, appropriately enough, “My Blue Heaven,” giving new meaning to the phrase, “Going out in style.”
Client Levi Strauss & Co Agency Droga5 NY Scott Bell, chief creative officer; Tom McQueen, George McQueen, group creative directors; Carrie Levy, creative director; Stephanie McCarthy, Sean Buckhorn, Mia Rafowitz, sr. copywriters; Mathew Jerrett, Gonzalo Navarro, Cara Cecchini, sr. art directors; Eunie Jang, art director; Zach Rucker, copywriter; Nate Scott, executive design director; Leslie Cheng, associate design director; Kenisha Rullan, Viktoria Burak, Brent Bobo, designers; Owen M. DiRienz, sr. UX designer; Mike Hasinoff, executive producer, film; Mateo Suarez, Sam Morgan, sr. producers, film; Harit Muttreja, associate producer, film; Mike Ladman, sr. music supervisor; Brandy Ricker, music supervisor; Mara Techam, jr. music supervisor; Cliff Lewis, director of art production; Bianca Escobar, associate director of art production; Jenn Mann, Ruben Mercadal, co-heads of production; Grace Wang, executive producer, interactive; Michelle Levitch, producer, interactive; Colleen Leddy, co-chief strategy officer; Sam Wright, Albert Opraseuth, strategy directors. Droga5 Sao Paulo Renato Zandona, chief creative officer; Fabio Cristo, design director; Renato Picolo, sr. designer; Nick Maschmeyer, head of strategy. Global Transcreation Jamie Posnanski, global content practice lead; Tere Robinson, head of Song Production Studios, North America; Scott Chinn, head of creative production; Dirk Simpson, transcreation lead; Simon Ball, sr. producer/project manager; Tim Manteau, global program operations director/PMP; Courtney Rawlings, Paloma Pieza, Tallulah Birchenough, localization producers. Droga5 Studio Jeremy Fox, executive producer, director of NY studios; Michael Mockler, sr. producer, print and digital media studio; Juany Alduez, post producer; Helen Teague, motion graphic designer. Production Company Epoch Marin de Thurah, director & photographer; Melissa Culligan, exec producer; Kasper Tuxen, DP; Marketa Huseka, head of production; Michaela Johnson, producer; Robert Glishen, 1st assistant director; Kate Forbes, stylist; Jindrich Koci, production designer. Production Service Company Unit + Sofa Fady Salame, exec producer; Klara Botlikova, head of production. Editorial Rock Paper Scissors Peter Brandt, editor; Ollie Nevin, assistant editor; Eve Kornblum, exec producer; Cynthia Leplaige, producer. Color Company 3 Sofie Friis Borup, colorist; Shannen Troup, sr. color producer. Postproduction/VFX Blacksmith Iwan Zwarts, Hannah Wilk, lead compositors; Eric Concepcion, Marco Baratto, Robert Bruce, Yebin Ahn, Marc Samson, 2D artists. Music Supervision Curation Music Sunny Kapoor, music supervisor. Music “My Blue Heaven” by Cliff Richard & The Shadows Sound Design & Mix Ballad Philip Nicolai Flindt, Adrian Aurelius, sound designers & mixers; Moeller, exec producer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
