The Martin Agency has rolled out “This Old Horse” video for Purina, promoting its Equine Senior feed and an initiative whereby the company will donate one dollar to A Home For Every Horse for every bag sold.
With a poem written by horse rescue advocate Jesse Vee serving as inspiration, this moving tug-at-the-heartstrings piece leverages the fact that Purina Equine Senior is the #1 feed used by horse rescue organizations. Directed by Mariah Hammerschmidt of AIM Media, the spot aims to highlight horse rescue awareness and that every horse deserves a good home.
Credits
Client Purina Equine Senior Agency The Martin Agency Joe Alexander, chief creative officer; Andy Azula, executive creative director; Steve Sage, creative director; Ty Harper, art director; Raymond McKinney, copywriter; Pamela Mahan, executive producer; Colleen Hopkins, Coleman Sweeney, sr. content producers Production AIM Media Mariah Hammerschmidt, director Editorial Mondial Nick Wurz, editor; Lane Maloney, assistant editor; Ash Bruce, editorial producer. VFX, Finishing & Color Mondial Will Renton, colorist; Ash Bruce, finishing producer. Audio Post Tiny Lion Jonathan Fuller, producer. Music Tiny Lion
Prudential, McCann NY, Director Chris Smith Launch “Beta Baby Bonus”
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
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