The Martin Agency has rolled out “This Old Horse” video for Purina, promoting its Equine Senior feed and an initiative whereby the company will donate one dollar to A Home For Every Horse for every bag sold.
With a poem written by horse rescue advocate Jesse Vee serving as inspiration, this moving tug-at-the-heartstrings piece leverages the fact that Purina Equine Senior is the #1 feed used by horse rescue organizations. Directed by Mariah Hammerschmidt of AIM Media, the spot aims to highlight horse rescue awareness and that every horse deserves a good home.
Credits
Client Purina Equine Senior Agency The Martin Agency Joe Alexander, chief creative officer; Andy Azula, executive creative director; Steve Sage, creative director; Ty Harper, art director; Raymond McKinney, copywriter; Pamela Mahan, executive producer; Colleen Hopkins, Coleman Sweeney, sr. content producers Production AIM Media Mariah Hammerschmidt, director Editorial Mondial Nick Wurz, editor; Lane Maloney, assistant editor; Ash Bruce, editorial producer. VFX, Finishing & Color Mondial Will Renton, colorist; Ash Bruce, finishing producer. Audio Post Tiny Lion Jonathan Fuller, producer. Music Tiny Lion
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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