The Martin Agency has rolled out “This Old Horse” video for Purina, promoting its Equine Senior feed and an initiative whereby the company will donate one dollar to A Home For Every Horse for every bag sold.
With a poem written by horse rescue advocate Jesse Vee serving as inspiration, this moving tug-at-the-heartstrings piece leverages the fact that Purina Equine Senior is the #1 feed used by horse rescue organizations. Directed by Mariah Hammerschmidt of AIM Media, the spot aims to highlight horse rescue awareness and that every horse deserves a good home.
Client Purina Equine Senior Agency The Martin Agency Joe Alexander, chief creative officer; Andy Azula, executive creative director; Steve Sage, creative director; Ty Harper, art director; Raymond McKinney, copywriter; Pamela Mahan, executive producer; Colleen Hopkins, Coleman Sweeney, sr. content producers Production AIM Media Mariah Hammerschmidt, director Editorial Mondial Nick Wurz, editor; Lane Maloney, assistant editor; Ash Bruce, editorial producer. VFX, Finishing & Color Mondial Will Renton, colorist; Ash Bruce, finishing producer. Audio Post Tiny Lion Jonathan Fuller, producer. Music Tiny Lion
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More