The Martin Agency has rolled out “This Old Horse” video for Purina, promoting its Equine Senior feed and an initiative whereby the company will donate one dollar to A Home For Every Horse for every bag sold.
With a poem written by horse rescue advocate Jesse Vee serving as inspiration, this moving tug-at-the-heartstrings piece leverages the fact that Purina Equine Senior is the #1 feed used by horse rescue organizations. Directed by Mariah Hammerschmidt of AIM Media, the spot aims to highlight horse rescue awareness and that every horse deserves a good home.
Credits
Client Purina Equine Senior Agency The Martin Agency Joe Alexander, chief creative officer; Andy Azula, executive creative director; Steve Sage, creative director; Ty Harper, art director; Raymond McKinney, copywriter; Pamela Mahan, executive producer; Colleen Hopkins, Coleman Sweeney, sr. content producers Production AIM Media Mariah Hammerschmidt, director Editorial Mondial Nick Wurz, editor; Lane Maloney, assistant editor; Ash Bruce, editorial producer. VFX, Finishing & Color Mondial Will Renton, colorist; Ash Bruce, finishing producer. Audio Post Tiny Lion Jonathan Fuller, producer. Music Tiny Lion
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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