This animated piece advocates spreading love like butter, showing how one little positive, caring gesture can spread across a community, even the world.
Timed to Valentine’s Day, this message from Land O’Lakes butter came from The Martin Agency, illustrated by its designer, Patricia Morales. Brian Covalt of Moving Color served as animation director.
Client Land O’Lakes Inc. Agency The Martin Agency Anne Marie Hite, SVP, creative director; Patricia Morales, associate designer; Graham Unterberger, copywriter; Mary Alice Williams, producer; Jessica Beck, strategist. Animation Moving Color Brian Covalt, animation director; Yachen Cui, Tiffany Wei, animators; Aaron Kim, editor; Jacob Kinch, sound design/mix; Sierra Gonzales, coordinator. VO talent Katie Boyle Music Premium Beat
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
