This animated piece advocates spreading love like butter, showing how one little positive, caring gesture can spread across a community, even the world.
Timed to Valentine’s Day, this message from Land O’Lakes butter came from The Martin Agency, illustrated by its designer, Patricia Morales. Brian Covalt of Moving Color served as animation director.
Client Land O’Lakes Inc. Agency The Martin Agency Anne Marie Hite, SVP, creative director; Patricia Morales, associate designer; Graham Unterberger, copywriter; Mary Alice Williams, producer; Jessica Beck, strategist. Animation Moving Color Brian Covalt, animation director; Yachen Cui, Tiffany Wei, animators; Aaron Kim, editor; Jacob Kinch, sound design/mix; Sierra Gonzales, coordinator. VO talent Katie Boyle Music Premium Beat
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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