Purina created a community, Find Your Old Friend, to help individuals find their horses from the past. So far, the initiative has celebrated over 50 reunions between people and their beloved horses.
This film celebrates Richard, who has fourth stage cancer, reuniting with his horse Dusty after 15 years.
The Martin Agency helped launch the Find Your Old Friend initiative back in May 2018 with a film April & Dixie that told the story of a girl and a horse born days of each other, growing into best friends and eventually separating. It reminded people that an equine friend from their past may be out there still and people in our group are willing to help find them.
Richard & Dusty is the latest film in that Purina initiative.
CreditsClient Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Kim Zaninovich, VP, executive producer; Coleman Sweeney, content producer. Production SpotMPG Alvaro Aro, DP; Marianne Griesedieck, producer; Aleta Harris, exec producer. Editorial Running With Scissors Jim Vaile, editor; Cheryl Lage, producer; Brian Creech, head of production. Color MadBox Post Matt West, colorist; Macy West, exec producer. Music APM Audio Post Rainmaker Bob Arno, audio engineer.
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