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    The Martin Agency Reunites “Richard & Dusty” For Purina

    By SHOOTUpdated:No Comments3685 Views

    Purina created a community, Find Your Old Friend, to help individuals find their horses from the past. So far, the initiative has celebrated over 50 reunions between people and their beloved horses.

    This film celebrates Richard, who has fourth stage cancer, reuniting with his horse Dusty after 15 years.

    The Martin Agency helped launch the Find Your Old Friend initiative back in May 2018 with a film April & Dixie that told the story of a girl and a horse born days of each other, growing into best friends and eventually separating. It reminded people that an equine friend from their past may be out there still and people in our group are willing to help find them.

    Richard & Dusty is the latest film in that Purina initiative.

    Credits

    Client Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Kim Zaninovich, VP, executive producer; Coleman Sweeney, content producer. Production SpotMPG Alvaro Aro, DP; Marianne Griesedieck, producer; Aleta Harris, exec producer. Editorial Running With Scissors Jim Vaile, editor; Cheryl Lage, producer; Brian Creech, head of production. Color MadBox Post Matt West, colorist; Macy West, exec producer. Music APM Audio Post Rainmaker Bob Arno, audio engineer.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:The Martin Agency



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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