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    The Martin Agency Reunites “Richard & Dusty” For Purina

    By SHOOTUpdated:No Comments3717 Views

    Purina created a community, Find Your Old Friend, to help individuals find their horses from the past. So far, the initiative has celebrated over 50 reunions between people and their beloved horses.

    This film celebrates Richard, who has fourth stage cancer, reuniting with his horse Dusty after 15 years.

    The Martin Agency helped launch the Find Your Old Friend initiative back in May 2018 with a film April & Dixie that told the story of a girl and a horse born days of each other, growing into best friends and eventually separating. It reminded people that an equine friend from their past may be out there still and people in our group are willing to help find them.

    Richard & Dusty is the latest film in that Purina initiative.

    Credits

    Client Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Kim Zaninovich, VP, executive producer; Coleman Sweeney, content producer. Production SpotMPG Alvaro Aro, DP; Marianne Griesedieck, producer; Aleta Harris, exec producer. Editorial Running With Scissors Jim Vaile, editor; Cheryl Lage, producer; Brian Creech, head of production. Color MadBox Post Matt West, colorist; Macy West, exec producer. Music APM Audio Post Rainmaker Bob Arno, audio engineer.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:The Martin Agency



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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