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    The Martin Agency Reunites “April & Dixie” For Purina Mills

    By SHOOTUpdated:No Comments8345 Views

    There’s a special emotional bond between people and animals. Think about that dog or cat you love(d) – they are always there for you. It’s really no different with horses. But, unlike dogs and cats, horses often move on to other homes due to costs or life circumstances, meaning that the kids who grow up with them often have to say goodbye at some point.  

    In this short film titled April & Dixie–created by The Martin Agency for client Purina Mills–the bond between a girl and her horse is captured, with a reminder that an equine friend from one’s past may still be out there.

    This short launches Purina’s FindYourOldFriend.com, a site which offers a potential way to reconnect. Through Purina’s social channels and hundreds of regional Facebook ads, horses and their previous owners could be brought back together to tell true stories of their reunions.

    Terry Rayment of production company Eskimo directed April & Dixie, which was complemented by the song "Rest Get Here" sung by Sharon Irving, with sound design from Bob Arno of Rainmaker.

    Credits

    Client Purina Mills Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, EVP, executive creative director; Steve Sage, VP, creative director; Alex Herwig, sr. art director; Brandon Willingham, sr. copywriter; Pamela Mahan, VP, executive producer; Coleman Sweeney, content producer. Production Eskimo Terry Rayment, director; Rina Yang, DP; Jeff Tannebring, producer; Kristofer Barton, Gianfilippo Pedrotti, exec producers; Scott Hanson, editor. Finishing/VFX The Mill New York Chris Kiser, exec producer; Zach Fortin, producer; Nicholas Metcalf, colorist; Anne Trotman, 2D lead; Dhruv Shankar, Burtis Scott, compositors. Music “Rest Get Here” Sharon Irving, singer; Tracy Stingley, producer. Sound Design & Audio Post Rainmaker Bob Arno, sound designer/engineer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:EskimoThe Martin Agency



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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