School’s about to be back in session—and people are rightfully stressing: Are PJs welcome in virtual classrooms? What’s this fall really going to bring?
The Old Navy brand has always stood for belonging, which is why, this fall they’re leaning into a broader definition of back to school. From homeroom to zoom room, one thing’s not changing: those first day feels–THE statement-making jeans and hot T-shirt combo that sings your style. Whatever this year looks like, Old Navy still wants to offer fresh new looks celebrating individuality and style in all shapes and sizes.
This latest effort from The Martin Agency for Old Navy takes its own twist with tracks derived from Lizzo’s hit single “Boys.”
Directed by Anna Ginsburg of animation studio Strange Beast, this new Lizzo-inspired TV spot brings the high-energy, optimistic feel that Old Navy is known for. Who better to inspire that confidence than Lizzo? She’s bold, she’s fun—and she’s a body positive, confident woman.
Credits
Client Old Navy Agency The Martin Agency Kristen Cavallo, CEO; Karen Costello, chief creative officer; Anne Marie Hite, SVP, group creative director; Page Jensen-Slattengren, sr. copywriter; Sally Lee, sr. art director; Paige Nuckols, Summer McClure, Whitney Boggs, designers; Mark Caasi, studio artist; Tasha Dean, SVP, managing director of production & digital; Pamela Mahan, VP, executive content producer; Liza Miller, sr. content producer; Dina Alemu, jr. producer; Jaclyn Ruelle, SVP/managing director, cultural impact & brand communications; Ailyn Kelly, cultural communications executive; Elle Bass, strategic planning director; Helena Berhane, sr. strategic planner. Production Strange Beast Anna Ginsburg, director; Matt Lloyd, lead animator; Kitty Turley, Mike Turoff, executive producers; Steven Riley, Zoe Muslim, producers; Charlotte Harris, Garry Frost, 2D coordinators; Jason Nichols, head of CG; Dave Walker, VFX supervisor; Idris Honnor, layout; Harry Slinger-Thompson, Cako Facioli, Anita Gill, Luke Brown, Ryan Brotherston, Sheetal Thankey, Adam Aiken, Simon Eves, animators; Inga Ziemele, Duane Uba, animation assistants; Corinne Ladeinde, Aaron Amor, Bence Varga, Gok Gursoy, Johnny Still, Linus Kraemer, Matheus Lacava, Sean Martin, compositing; Hasani Franke, Anne Perry, editing. Editorial Work Editorial Kingsley Bailey, Tim King, editors. Postproduction Coffee & TV Johnny Fairburn, exec producer; Katie Dymmock, colorist; Rory Whittle, Flame lead. Music Instrumentation Walker, vocal production & sound design. Music Track “First Day Feels” and “I Like Jeans” derived from the melody and composition of “Boys” by Lizzo; Abbey Hendrix, exec producer; Dottie Scharr, sr. producer; Julianne Wilson, producer; Christopher Keyes, recording engineer; Chris Nungary, sound designer; Fritswa Baffour, vocal and voiceover. Audio Mix Rainmaker Michael O’Connor, sr. sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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