Sling TV’s first “We Are Slingers” campaign, which launched in March 2018, brought awareness to the term “Slinger” and the joy of cutting the cord on traditional cable, while still enjoying the live TV you love. Now with a focus on the revolutionary “Slinger” lifestyle, Sling is bringing in Dr. Ruth Westheimer, aka Dr. Ruth, as a highly-experienced relationship expert to show couples to how to get the most out of “Slinging” and remind them that “couples who Sling together, stay together.”
In this spot–one of three directed by Josh Ruben of Honor Society–sexpert Dr. Ruth schools us on positions to assume in order to get the best of Slinging.
Credits
Client Sling TV Agency The Martin Agency Jerry Hoak, executive creative director; Sean Riley, group creative director; Ken Marcus, sr. copywriter; Raiven Delisle, art director; Molly Burke, copywriter; Brett Alexander, executive producer; Bethany Novak, content producer; Nicolette Steele, jr. content producer. Production Honor Society Josh Ruben, director; Halavah Sofsky, line producer; Joe Victorine, DP. Editorial Running With Scissors Jon Grinberg, editor; Jay Purrington, assistant editor; DeeDee Ray, producer. Finishing Skulley Effects Color Company 3 Tim Masick, colorist; Kevin Breheny, color producer. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, Flame assistant; DeeDee Ray, finishing producer. Audio Post Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM & JMO
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
