Sling TV’s first “We Are Slingers” campaign, which launched in March 2018, brought awareness to the term “Slinger” and the joy of cutting the cord on traditional cable, while still enjoying the live TV you love. Now with a focus on the revolutionary “Slinger” lifestyle, Sling is bringing in Dr. Ruth Westheimer, aka Dr. Ruth, as a highly-experienced relationship expert to show couples to how to get the most out of “Slinging” and remind them that “couples who Sling together, stay together.”
In this spot–one of three directed by Josh Ruben of Honor Society–sexpert Dr. Ruth schools us on positions to assume in order to get the best of Slinging.
Credits
Client Sling TV Agency The Martin Agency Jerry Hoak, executive creative director; Sean Riley, group creative director; Ken Marcus, sr. copywriter; Raiven Delisle, art director; Molly Burke, copywriter; Brett Alexander, executive producer; Bethany Novak, content producer; Nicolette Steele, jr. content producer. Production Honor Society Josh Ruben, director; Halavah Sofsky, line producer; Joe Victorine, DP. Editorial Running With Scissors Jon Grinberg, editor; Jay Purrington, assistant editor; DeeDee Ray, producer. Finishing Skulley Effects Color Company 3 Tim Masick, colorist; Kevin Breheny, color producer. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, Flame assistant; DeeDee Ray, finishing producer. Audio Post Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM & JMO
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
