Sling TV’s first “We Are Slingers” campaign, which launched in March 2018, brought awareness to the term “Slinger” and the joy of cutting the cord on traditional cable, while still enjoying the live TV you love. Now with a focus on the revolutionary “Slinger” lifestyle, Sling is bringing in Dr. Ruth Westheimer, aka Dr. Ruth, as a highly-experienced relationship expert to show couples to how to get the most out of “Slinging” and remind them that “couples who Sling together, stay together.”
In this spot–one of three directed by Josh Ruben of Honor Society–sexpert Dr. Ruth schools us on positions to assume in order to get the best of Slinging.
Credits
Client Sling TV Agency The Martin Agency Jerry Hoak, executive creative director; Sean Riley, group creative director; Ken Marcus, sr. copywriter; Raiven Delisle, art director; Molly Burke, copywriter; Brett Alexander, executive producer; Bethany Novak, content producer; Nicolette Steele, jr. content producer. Production Honor Society Josh Ruben, director; Halavah Sofsky, line producer; Joe Victorine, DP. Editorial Running With Scissors Jon Grinberg, editor; Jay Purrington, assistant editor; DeeDee Ray, producer. Finishing Skulley Effects Color Company 3 Tim Masick, colorist; Kevin Breheny, color producer. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, Flame assistant; DeeDee Ray, finishing producer. Audio Post Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM & JMO
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
