Sling TV’s first “We Are Slingers” campaign, which launched in March 2018, brought awareness to the term “Slinger” and the joy of cutting the cord on traditional cable, while still enjoying the live TV you love. Now with a focus on the revolutionary “Slinger” lifestyle, Sling is bringing in Dr. Ruth Westheimer, aka Dr. Ruth, as a highly-experienced relationship expert to show couples to how to get the most out of “Slinging” and remind them that “couples who Sling together, stay together.”
In this spot–one of three directed by Josh Ruben of Honor Society–sexpert Dr. Ruth schools us on positions to assume in order to get the best of Slinging.
Credits
Client Sling TV Agency The Martin Agency Jerry Hoak, executive creative director; Sean Riley, group creative director; Ken Marcus, sr. copywriter; Raiven Delisle, art director; Molly Burke, copywriter; Brett Alexander, executive producer; Bethany Novak, content producer; Nicolette Steele, jr. content producer. Production Honor Society Josh Ruben, director; Halavah Sofsky, line producer; Joe Victorine, DP. Editorial Running With Scissors Jon Grinberg, editor; Jay Purrington, assistant editor; DeeDee Ray, producer. Finishing Skulley Effects Color Company 3 Tim Masick, colorist; Kevin Breheny, color producer. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, Flame assistant; DeeDee Ray, finishing producer. Audio Post Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM & JMO
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
