Sling TV’s first “We Are Slingers” campaign, which launched in March 2018, brought awareness to the term “Slinger” and the joy of cutting the cord on traditional cable, while still enjoying the live TV you love. Now with a focus on the revolutionary “Slinger” lifestyle, Sling is bringing in Dr. Ruth Westheimer, aka Dr. Ruth, as a highly-experienced relationship expert to show couples to how to get the most out of “Slinging” and remind them that “couples who Sling together, stay together.”
In this spot–one of three directed by Josh Ruben of Honor Society–sexpert Dr. Ruth schools us on positions to assume in order to get the best of Slinging.
CreditsClient Sling TV Agency The Martin Agency Jerry Hoak, executive creative director; Sean Riley, group creative director; Ken Marcus, sr. copywriter; Raiven Delisle, art director; Molly Burke, copywriter; Brett Alexander, executive producer; Bethany Novak, content producer; Nicolette Steele, jr. content producer. Production Honor Society Josh Ruben, director; Halavah Sofsky, line producer; Joe Victorine, DP. Editorial Running With Scissors Jon Grinberg, editor; Jay Purrington, assistant editor; DeeDee Ray, producer. Finishing Skulley Effects Color Company 3 Tim Masick, colorist; Kevin Breheny, color producer. Finishing Running With Scissors Chris Hagen, Flame artist; Paul Wiederholt, Flame assistant; DeeDee Ray, finishing producer. Audio Post Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM & JMO
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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