The Martin Agency devised a campaign for Moen’s Reflex Faucet which automatically retracts back into place after use. Besides its mainstream TV campaign which compares the Reflex to things people wish would put themselves away (laundry, dishes, tools), The Martin Agency is also deploying some online videos featuring how the Reflex technology has inspired some local makers to imagine and create real-life inventions that put themselves back to where they originally were.
In this video in the Moen Inventor Series, Mike Kelley, strategic planner/maker, talked about how his young daughter is always throwing her sippy cup on the floor. He wondered, “Wouldn’t it be great if my daughter’s sippy cup could put itself away?” So he worked with some technologists and designers to create a highchair with a system similar to Moen’s Reflex system. Every time his daughter throws her cup, it puts it back where it belongs.
Credits
Client Moen Agency The Martin Agency, Richmond, Va. Joe Alexander, chief creative officer; Anne Marie Hite, VP/creative director; Amy Elkin, VP/associate creative director; Mike Kelley, VP/planning director; Christina Cairo, executive broadcast producer; Liza Miller, associate producer; Maggie Shifflet, jr. producer; Lassiter Stone, project manager. Production Mondial Ash Bruce, producer; Johnny St. Ours, Jarrod Russell, DPs; Nick Wurz, editor; Will Renton, colorist. Music Jonathan Fuller Audio Post Rainmaker Jeff McManus, engineer/mixer. On-camera Talent Mike Kelley
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
